Classic FM has announced that pioneering chamber orchestra Manchester Camerata has become its newest official partner, and its first ever partner orchestra in the Greater Manchester area.
The partnership will see Classic FM support Camerata’s vision in the transformative power of music through their live concerts and extensive community-based programme.
Manchester Camerata hosts the UK’s first National Centre of Excellence for Music and Dementia, currently expanding its activity locally and nationally to support people living with dementia and their carers.
Classic FM will promote this award-winning work, helping countless people living with dementia and their carers to use the power of music within their care plans. Classic FM becomes the principal media partner of the Camerata’s Music Champions recruitment campaign, which will see them work to engage and train members of the public and care professions in the art of music therapy.
Classic FM will be promoting Manchester Camerata’s Monastery series at its Gorton venue, featuring a compelling collection of concerts, including Handel’s Messiah (December 1, 4pm) and Vivaldi’s Four Seasons with violinist Daniel Pioro (January 19, 3pm and 4.30pm).
There will be three lunchtime concerts, aimed at local people and schools.
This week, Classic FM listeners are hearing Manchester Camerata’s new recording of early Mozart piano concertos – the tenth volume of its acclaimed Mozart Made in Manchester series – because it’s Classic FM’s Album of the Week; Alexander Armstrong is championing it on-air daily around 11.15am.
Philip Noyce, Classic FM’s managing editor, said: “The team at Manchester Camerata echo our vision and enthusiasm to make classical music accessible and relevant to everyone, regardless of age or background, so this is a very exciting new partnership. From their captivating live concerts to their impactful community-based work, Manchester Camerata is blazing a trail in classical music and we are thrilled to welcome them as one of Classic FM’s official partners.”
Bob Riley, CEO of Manchester Camerata, said: “Classic FM has been synonymous with the UK orchestral landscape for over 30 years. We are constantly striving to create positive change within the industry and push beyond the traditional expectations of an orchestra – so to have Classic FM’s support with us on this journey is just magic.”
