Manchester’s entertainment venue, Printworks, has received international acclaim at the MONDO-DR awards held in Las Vegas.
Printworks was honored in the Retail and Leisure category for its new digital ceiling, which is the largest in Europe.
This accolade places Printworks among other prestigious venues and events such as Sphere in Las Vegas, O Beach in Ibiza, Dome des Invalides in Paris, and the Super Bowl LVIII halftime show.
Installed by Preston-based ADI, the 1,000 sqm digital ceiling, boasting over 10,720,900 pixels and stretching 115 meters in length, was launched earlier this year.
It transforms the ambiance inside Printworks to suit various audiences and align with live events and brand activations. Notable recent events include the world premiere of Amazon Prime’s ’99’, documenting Manchester United’s historic season. The digital ceiling has dazzled guests with diverse content created by ADI and animation studio, Flipbook.
Since its installation, Printworks has seen a significant boost in footfall, with a 68% increase immediately following the launch and an average 19% uplift compared to the previous year. This digital innovation has positioned Printworks as a leading entertainment destination in the UK, offering an unparalleled experience in Europe’s leisure sector.
Ben Haller from DTZ Investors, owners of Printworks, said: “This transformation is unprecedented and a game-changer for the UK leisure sector. We’ve created something unique at Printworks that will entertain both domestic and international visitors for years to come.
“This achievement is the result of dedication and commitment from a large professional team, overcoming numerous challenges over the past five years from inception to delivery.”
The digital ceiling, currently featuring Euro 2024 football-themed shows, including a special documentary on renowned football photographer Stuart Roy Clarke, can be viewed daily from 12pm to 10.30 pm on the hour until July 14, 2024.
The transformation has garnered positive reactions from trade press, consumer media, and social media channels, with public enthusiasm driving increased visitor numbers and engagement.
Image credit: PinPep
