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Monday, September 1, 2025
FinanceSomo expands sales team with two new appointments

Somo expands sales team with two new appointments

Manchester property lending platform Somo, has appointed Daniella Edwards-Davies and Fran Calow as relationship executives to support its growing sales team.

Fran (pictured right) previously worked in a sales role with audio production company PHMG and brings the ability to sell a niche product to senior people. Meanwhile, with a background in construction, Daniella (pictured left) has a passion for property engineering and a mind for numbers.

Both are passionate about championing women in finance – a natural fit for Somo, which offers unlimited growth and rewards for talented individuals.

Sales director Jade Keval said: “Fran and Daniella have taken to their new roles like ducks to water. They are both natural saleswomen, confident with people, eager to learn and full of curiosity which keeps us on our toes!

“Somo has a great history of nurturing young talent and I envisage both Fran and Daniella developing strong broker relationships while thriving in our culture.”

Fran said: “I was once told to get anywhere in life you needed to start in sales. Having watched the senior sales team at Somo I know I’m in good hands. They have been hugely supportive and the on-the-job training has taught me so much already. I’m really inspired to see how fast others have progressed within the business already.”

Daniella said: “I’m really enjoying my new role at Somo. The business has a great company culture. There’s real camaraderie within the team, it’s a fun environment and they really look after you. I’ve never had workplace meditation before!”

Somo provides short-term bridging loans over predominantly residential property in the UK. It is a second-generation family of lenders that over the last ten years has lent over £313 million across more than 1500 loans, giving investors a cumulative £27.4m interest to date.

In 2023 the firm experienced 12% growth.

Helen Greaney
Helen Greaney
I'm a journalist with more than 18 years' experience on local, regional and national newspapers, as well as PR and digital marketing. Crime and the courts is my specialist area but I'm also keen to hear your stories concerning Manchester and the greater North West region.
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