Made With Intent has successfully secured £1.5 million in seed funding to develop their groundbreaking segmentation platform, which aims to redefine eCommerce by prioritising customer intent. The funding round, spearheaded by Mercuri and supported by Portfolio Ventures and Haatch, will enhance the company’s capabilities in product enhancement, marketing, and partnerships.
Founder David Mannheim, with 15 years of experience in optimising eCommerce conversion rates, identified a critical oversight in the industry. He stated, “The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective and aggregated. This creates a race to the bottom. A numbers game that forgets how people really buy.”
The platform provides retailers with a sophisticated tool for segmenting website performance and deploying predictive targeting mechanisms to meet customer needs instantly. This new methodology has been shown to increase revenues by 9.4% on average when compared to traditional optimisation techniques.
David further commented on the industry’s pitfalls: “eCommerce is often guilty of trying to convert all customers at all times. It focuses on the minority who are ready to buy, at the expense of those who are not. Our product helps retailers be appropriate for every customer. To progress both in-market and future buyers.”
Clients like Ernest Jones, Bensons for Beds, and Rapha have already benefited from the Beta version of the platform, finding it instrumental in aligning their sales approaches with real consumer behaviours. Nik Fletcher of Rapha praised the platform’s capabilities: “the closest we can get to understanding subconscious visitor signals, like we can in a physical store.”
The technology behind the platform models over 250 signals from online shoppers, providing real-time predictive intent metrics that automatically segment visitors based on their potential to buy, exit, or return.
The platform’s compatibility with over 40 marketing tools allows eCommerce teams to refine consumer interactions using their current setups.
Alan Hudson of Mercuri commended the strategic vision behind Made With Intent: “Made With Intent has embraced first-principle thinking and a decade of insights to shake up the vast eCommerce market,” he observed. “It empowers online commerce, making it more personal and focused on the quality of prospective customers. The product roadmap excites us and, importantly, those using it.”
David Mannheim highlighted the broader implications of their work: “Made With Intent is about more than a platform. It’s about a movement to create a more personal, human eCommerce. This investment brings us closer to fulfilling our mission.”
