Department of Trust has made a significant leap in the realm of responsible gambling with the introduction of DoTrust Complete, a first-of-its-kind platform dedicated to comprehensive and unobtrusive financial risk evaluations throughout the customer journey in gambling.
This landmark development is further highlighted by the partnership with Rank Group plc, a giant in the UK’s gambling sector, as the premier client of this avant-garde service.
In the past, UK gambling operators faced the arduous task of employing multiple services for financial risk, affordability, anti-money laundering, and compliance with safer gambling regulations. This approach was fraught with complexity, increased costs, a degraded player experience, and substantial fines for non-compliance. The expected reform in the Gambling Act by the UK government, which will likely introduce more stringent requirements for player vulnerability checks at even lower spending levels, will amplify the need for seamless and accurate assessments.
DoTrust Complete addresses this need by offering a unified platform where operators can conduct all necessary checks using the most advanced public and proprietary data, some of which is being introduced to the gambling industry for the first time. It also allows for the customisation of risk assessment methodologies and provides comprehensive audit trails to ensure regulatory compliance and proportionality.
Michael Byrne, COO of DoTrust, shared his excitement: “We are delighted to officially launch Complete ahead of the expected change in regulation this year. Operators now have a reliable, comprehensive and industry-first service they can rely on to meet all current and future requirements. Complete reduces friction for customers and increases certainty and efficiency for operators.”
Liam Smith, Director of Customer Operations at Rank Interactive, also expressed his enthusiasm: “Rank has always been at the forefront of consumer protection and are constantly seeking ways to improve our player experience within a safe environment. DoTrust Complete is the first tool we have found that has been specifically developed for gambling operators. The efficiency and degree of control which Complete gives is impressive and we are excited to leverage these capabilities in building our business.”
