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Monday, February 9, 2026
IndustryManchester Hoteliers Association schools project to roll out across the UK

Manchester Hoteliers Association schools project to roll out across the UK

A project which connects Manchester’s hotel network with the hospitality stars of the future is being rolled out across the UK following its initial success.

The Hospitality Connect initiative (formerly the School and Hotel Liasion Programme) aims to foster interest in the industry and enhance awareness of careers by providing a series of in-person insights with a partnered hotel.

It was founded by Adrian Ellis, chair of the Manchester Hoteliers Association and general manager of the Lowry Hotel, in partnership with the Careers Hub team at Greater Manchester Combined Authority.

The project has grown to partner 32 schools with hotels across Greater Manchester, giving pupils access to employer encounters at various careers events, chef masterclasses, practical demonstrations, workplace visits and insights into behind the scenes occupations, as well as myth-busting industry misconceptions.

The programme also offers links with Springboard for informative resources and initiatives.

Manchester blueprint

Thanks to funding from the Savoy Educational Trust, Hospitality Connect is now being expanded across 10 cities, replicating the blueprint established in Manchester.

Adrian said: “We’re thrilled to expand Hospitality Connect as it enters its third year and are very proud that the fantastic work being done in our great city is being rolled out.

“Our aim is to transform how the hospitality industry is perceived and encourage students to consider it as a viable career option.

“We take pride in offering essential contacts and information, fostering the integration of young talent into the hospitality field and driving positive change”.

Laura Johnson, hotels and schools liaison manager and co-deliverer of the initiative, added: “Hospitality is one of Greater Manchester’s 15 significant growth sectors and so, we need to make sure we’re doing everything we can to both showcase opportunities and harness the industry superstars of the future.

“It’s well documented that the sector suffers from significant recruitment issues and Hospitality Connect aims to tackle that head on by nurturing a future talent pool.

“By fusing curriculum with employment encounters, we can provide a real flavour of life within hospitality and shine a light on the sector within the Greater Manchester economy.”

Helen Greaney
Helen Greaney
I'm a journalist with more than 18 years' experience on local, regional and national newspapers, as well as PR and digital marketing. Crime and the courts is my specialist area but I'm also keen to hear your stories concerning Manchester and the greater North West region.
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