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Lifestyle and WellbeingTracing the UK’s Elite Online Christmas Shoppers: Regional Leaders in Holiday E-Shopping

Tracing the UK’s Elite Online Christmas Shoppers: Regional Leaders in Holiday E-Shopping

As the festive season progresses, Davpack, the UK’s esteemed packaging supplier, has set out to pinpoint the country’s foremost online Christmas shoppers.

Do you master the art of online shopping, seamlessly orchestrating your festive purchases, or do you gravitate towards the physical stores? Either approach necessitates robust, dependable cardboard boxes to ensure your festive gifts arrive safely and impeccably packaged.

But, which UK region takes the crown for online shopping enthusiasm? Davpack’s comprehensive survey of over 600 individuals aimed to uncover the epicentres of online Christmas shopping within the UK. The study’s results reveal fascinating insights into the regions most engaged in online shopping during the festive period.

The East of England takes the lead, demonstrating a robust online shopping culture with an average of 30 online orders per person in the run-up to Christmas. This finding not only underscores a notable shift towards the convenience of online shopping but also positions the East of England as the leading region in the UK’s online shopping arena.

In stark contrast, the South East shows a more reserved approach to online shopping, with residents averaging 15 online orders during the festive season. While considerable, this number is just half of the East of England’s average.

The most intriguing insight, however, emerges from the nation’s capital. Londoners seem to have a penchant for traditional shopping, as evidenced by the lowest average online orders – just 14 per individual during the Christmas season.

Survey Data: The UK’s Top Online Christmas Shoppers By Region:

  • East of England – 30 online orders (on average) over the Christmas period
  • Wales – 22 online orders (on average) over the Christmas period
  • Northern Ireland – 19 online orders (on average) over the Christmas period
  • Yorkshire & the Humber – 19 online orders (on average) over the Christmas period
  • North West – 18 online orders (on average) over the Christmas period
  • South West – 18 online orders (on average) over the Christmas period
  • Scotland – 17 online orders (on average) over the Christmas period
  • South East – 16 online orders (on average) over the Christmas period
  • North East – 16 online orders (on average) over the Christmas period
  • East Midlands – 15 online orders (on average) over the Christmas period
  • West Midlands – 15 online orders (on average) over the Christmas period
  • London – 14 online orders (on average) over the Christmas period
Sam Allcock
Sam Allcock
With over 20 years of experience in the field SEO and digital marketing, Sam Allcock is a highly regarded entrepreneur. He is based in Cheshire but has an interest in all things going on in the North West and enjoys contributing local news to the site.
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