With Black Friday approaching, Komoder, a renowned brand known for its exceptional massage chairs, is gearing up for an extraordinary sales event. This highly anticipated shopping day, falling on November 24th in the UK this year, is a significant event on the sales calendar, and Komoder’s preparations begin well in advance.
Early Preparations for Black Friday
Komoder’s planning process for Black Friday starts a year before the event itself, ensuring a well-organised approach across all aspects of their operations, whether online or in physical showrooms.
“We start planning as early as a year before the Black Friday period begins,” said Adrian Rus, Owner at Komoder. “This means that we put the first ideas on paper as soon as the previous campaign has ended, and we draw all the necessary conclusions.”
Discounts Online and In-Store
Customers of Komoder can enjoy exclusive discounts both online and in-store. The brand encourages customers to visit their showrooms for a personalised shopping experience, with a knowledgeable team available to assist with any inquiries.
Komoder values its early-bird customers and extends the same discounts to those who purchase online or in-store. The company sends out a special newsletter inviting customers to subscribe, allowing subscribers to reserve their desired products, ensuring they secure their items at the beginning of the campaign, especially important given the limited stock during promotional events.
“Komoder massage chair prices drop significantly on Black Friday,” said Adrian. “Some products are discounted by up to 30%, making this a fantastic opportunity for our customers. Overall, discounts range between 15% and 30%, making it an attractive time to invest in our products.”
Anticipating Increased Sales
Komoder expects a significant surge in sales this Black Friday, thanks to their reputation for quality products and efforts in communicating the arrival of new models.
“As for the percentage increase in sales during this period compared to a regular time of the year, it is difficult to determine, as sales can vary greatly,” commented Adrian. “They may increase by 200% or even by 300%. Therefore, these are extremely busy days for us and for the customers we assist.”
A Global Event
The Black Friday campaign will take place simultaneously across all European subsidiaries of Komoder, creating a unified shopping experience for customers across various markets.
Multiple Discount Periods
In addition to Black Friday, Komoder offers specific discount periods throughout the year for selected products, aligning with significant events such as Christmas, Cyber Monday, and Easter, providing customers with multiple opportunities to enjoy savings.
Black Friday Dominance
“Black Friday is the period when most companies experience the highest sales,” stated Adrian. “This is the result of year-long efforts and intense activity. Our approach is based on a year-long calculation, and we are confident that our strategy will deliver exceptional results once again.”
For more information about Komoder’s Black Friday offers and their range of massage chairs, please visit https://www.komoder.co.uk/black-friday.