Whole Food Earth, a UK natural food brand and online store, has taken a significant step towards addressing the issue of ultra-processed food consumption by acquiring the healthy breakfast and snack brand, Raw Gorilla. This marks the second acquisition by the Kent-based healthy foods online retailer in less than ten months as it continues to expand its portfolio of health-conscious and sustainable food brands.
The Rise of Ultra-Processed Foods
Ultra-processed foods have become a significant part of the modern British diet, making up nearly 60% of all consumed calories. This trend has led to rising health issues, including obesity, diabetes, heart disease, and various other diseases. Whole Food Earth aims to combat this trend by promoting healthy food habits and providing access to affordable, unprocessed, and sustainable foods for UK families.
Affordable, Unprocessed, and Sustainable Foods
Whole Food Earth specialises in offering nutrient-packed cooking and baking ingredients, organic whole foods, and healthy pantry staples at affordable prices. All of their products are available in bulk packaging, making unprocessed and healthier food options accessible to UK families, especially amid the current cost-of-living challenges. Beyond being better for human health and budgets, these products also contribute to sustainability, helping consumers minimise their environmental impact and address the climate crisis.
Investing in a Sustainable Future
As more people transition to natural, sustainable, and less processed foods, Whole Food Earth is committed to providing a wide range of products to meet their needs. The addition of Raw Gorilla to their portfolio allows them to offer naturally processed and protein-rich foods that are vital for a healthy lifestyle. By directing the food industry towards sustainability, they aim to make high-quality, nutrient-dense real food accessible to more people.
Raw Gorilla’s Healthy Offerings
Raw Gorilla is a brand specialising in raw organic, unprocessed healthy snacks. Their product range includes no-added-sugar granola and low-carb chocolate, making them ideal for conscious diets. These products are Soil Association organic certified, vegan certified, keto-friendly, and gluten-free.
New Opportunities and Product Launches
The acquisition of Raw Gorilla presents an opportunity for new product launches under the brand’s name and reaching new consumers, both in the UK and internationally. Whole Food Earth will manage Raw Gorilla listings in supermarkets and online stores, with plans to introduce new products to the Raw Gorilla line, including nut butter and healthy unrefined oils.
Second Acquisition in Less Than a Year
Raw Gorilla is the second acquisition by Whole Food Earth in the past year. In December 2022, the company acquired The Vegan Kind, the UK’s largest online retailer of plant-based products. After revamping the brand, it now operates as vegankind.com, offering over 13,000 plant-based products.
Whole Food Earth’s mission is to provide ethically sourced, nutritious, and affordable organic ingredients to UK families while leading the way in sustainable food practices that benefit both consumers and the planet.
Quote from Tiago Pita, e-commerce director of Whole Food Earth: “We are thrilled for Raw Gorilla brand to join the Whole Food Earth family. Our brand provides ethically sourced, nutritious, affordable organic ingredients to UK families. With the addition of Raw Gorilla, we will be offering naturally processed and protein-rich foods that are essential for a healthy lifestyle. We aim to direct the food industry in a more sustainable way that is better for the consumer and the planet. We want to make sure that more people can access healthier, nutrient-dense real food that offers high quality without compromise.”
