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BusinessCheers... Kingsland Drinks toasts exanding Australian wine portfolio

Cheers… Kingsland Drinks toasts exanding Australian wine portfolio

Irlam-based Kingsland Drinks is raising a glass to expanding its Australian wines portfolio.

The drinks firm – which employs more than 400 people in the region – supplies wines and spirits to retailers and bars nationwide.

Kingsland has partnered with family-run Victoria-based winery, Andrew Peace, for many years and the new products seek to appeal to consumers looking for lower alcohol wines that provide great value for money.

The popular range will benefit from two design propositions – Andrew Peace Black Label and Andrew Peace White Label. Andrew Peace Black Label includes a new-to-market lower abv Shiraz (11% abv) and a Chardonnay (11% abv) in 75cl and 2.25l bag-in-box formats.

The range is available now in Morrisons stores nationwide.

Bag-in-box formats

Meanwhile, Andrew Peace White Label includes the brand’s existing, popular 75cl Signature Shiraz and Chardonnay which have been long-standing consumer favourites in Co-op stores.  Both wines have been launched in 1.5l Bag-in-Box formats.

Maintaining the steadfast, excellent value and quality Andrew Peace is well known for, the new lower alcohol wines tap into the trend of consumers seeking to moderate alcohol consumption, while addressing recent duty changes the wider industry is navigating.

Quality reigns supreme

Pete Fairclough, senior brand manager at Kingsland Drinks, said: “Value and quality reign supreme for UK consumers who – more than ever – are watching their spend. By bolstering the core Andrew Peace range with lighter options, and expending the format that consumers can buy into, we’re hitting multiple pressure points for the consumer.

“They can buy expertly crafted, reputable and tasty wine in a way that suits their lifestyle. We know that many consumers are moderating their drinking, while also looking for more sustainable brands to back with their spend. Andrew Peace is perfectly positioned to meet the consumer head on.

“It’s great to see northern retailers Co-op and Morrisons become the first to stock the new skus, too – picking up on the consumer requirement for excellent quality yet budget friendly wines and formats.”

Great sustainability credentials

The bag-in-box format has gained popularity in recent times driven by its sustainability credentials; lasting up to six weeks, it keeps wine fresh and cuts down on waste, while being considerably lighter to transport and offering greater recyclability than ever before. The new formats are perfect for parties and get-togethers, making them good choices for Christmas and other occasions.

Andrew Peace is one of Kingsland Drinks’ partner brands and is a family-run winery that operates as sustainably as possible.

The winemaker is committed to minimising its impact on the environment and improving the sustainability of its operations. It’s a member of Sustainable Winegrowing Australia and has installed 1574kw of solar panels in recent years. It reuses 100% of the winery’s wastewater, and all waste is used as compost or stock feed.  

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