Setforth, a growth-focused investor specialising in vertical market software businesses, has completed the acquisition of Fitfactory, a prominent provider of software solutions to the high value manufacturing and engineering sectors. This strategic move by Setforth will empower Fitfactory to accelerate its growth trajectory and innovation plans with the full support and resources of the investment firm.
Fitfactory will maintain its brand name, preserving its distinct culture and vision. Setforth’s involvement will provide Fitfactory with strategic guidance and investment, enabling the company to scale its operations and expand its market reach. Fitfactory’s customers can expect enhanced service and an expanded range of product offerings as a result.
Adrienne Gormley, CEO at Setforth, expressed enthusiasm for the investment and welcomed the Fitfactory team to the Setforth family. Gormley commended Fitfactory for its remarkable innovation and strong growth, along with its loyal customer base. Setforth is eager to collaborate with Fitfactory’s management team, led by CEO Jason Pritchard, to propel the business forward.
Fitfactory’s existing management team, including CEO Jason Pritchard, will continue to guide the company and build upon the solid foundation established by founders Tom Dawes and Tony Guo. This seamless transition ensures continuity and stability for Fitfactory’s operations.
Tom Dawes, Founder of Fitfactory, emphasised the significance of the acquisition, marking a major milestone for the company. Dawes believes that joining forces with Setforth will open doors to new opportunities and enable Fitfactory to reach new heights. Fitfactory is eager to leverage Setforth’s strategic expertise and support to accelerate growth plans, expand product offerings, and deliver even greater value to its customers.
Fitfactory, headquartered in Stockton-on-Tees, has made a name for itself as a leading provider of modular MRP, ERP, and MES solutions that drive digital transformation within the manufacturing and engineering sectors. With its deep industry knowledge and exceptional product portfolio, Fitfactory currently serves over 300 businesses and 400 factories worldwide.
Setforth received advisory services from CMS (Legal), 8Advisory (FDD & Tax), Xaeus Blue (Tech), and South Main Consulting (CDD) during the acquisition process. Fitfactory, on the other hand, received advisory support from Brabners (Legal) and Ballard Evans (CF Advisory).
