Beyond Meat, a renowned leader in the realm of plant-based meat alternatives, is set to launch an exquisite array of frozen plant-based ready meals in the UK, perfectly timed for the National Vegetarian Week (15th – 21st May). These Beyond Meals offer a delightful twist on beloved comfort foods and come in three enticing varieties: Spaghetti Bolognese, Keema Curry & Pilau Rice, and Chili with Coriander Rice. Shoppers can find these delectable frozen ready meals exclusively at Tesco, starting this week.
With a staggering number of over one-third of the British population planning to reduce their meat and dairy intake in 2023, Beyond Meals cater to the needs of individuals leading busy lives. These meals are easy, convenient, and provide a plant-based alternative to some of the UK’s most beloved dishes, suitable for flexitarians, vegetarians, vegans, and even carnivores seeking new culinary experiences. Crafted with rich flavors and plant-based ingredients, Beyond Meals feature Beyond Meat as the star component, designed to offer a taste and texture similar to animal-based meats. The preparation time for each meal is less than 10 minutes, making them a perfect option for a quick and satisfying lunch or dinner.
The new line-up consists of the following:
Beyond Meals Spaghetti Bolognese:
This plant-based rendition of the beloved Italian classic combines Beyond Meat with spaghetti, generously coated in a tangy tomato and herb sauce infused with a hint of wine. With 17 grams of protein, this ultimate comfort food tantalizes the taste buds, leaving you longing for more. Whether you’re a vegan or a carnivore seeking new culinary experiences, this Beyond Meal is an ideal choice, ready in just 7 minutes.
Beyond Meals Keema Curry & Pilau Rice:
Indulge in a tantalizing plant-based masala curry featuring Beyond Meat, simmered in a fragrant blend of spices, complemented by onions, tomatoes, red peppers, garlic, and ginger. Served with aromatic pilau rice, this dish delivers a mouth-watering punch and offers 14 grams of protein. Ready in 9 minutes, it epitomizes convenience without compromising on taste.
Beyond Meals Chili with Coriander Rice:
Savour our signature Beyond Meat coated in a savory tomato chilli sauce, accompanied by black beans and vibrant diced red peppers. This dish is bursting with flavor. Paired with fragrant coriander rice, it provides 15 grams of protein and is perfect for those seeking a gratifying hot meal. The best part? It’s ready in just 9 minutes, eliminating the hassle of cooking.
Steve Dalby, the Regional Sales Manager UK at Beyond Meat, expressed his excitement, stating, “We are incredibly thrilled to introduce our irresistibly delicious and budget-friendly new range of Beyond Meals in the UK. With three different flavors, including plant-based twists on classic comfort foods and global cuisines, there’s something for everyone to relish, especially those leading a fast-paced lifestyle. Moreover, our Beyond Meals are entirely plant-based, enabling you to enjoy what you love without any sacrifices.”
The introduction of this new collection follows Beyond Meat’s recent launch of its innovative Beyond Chicken-Style products. This delectable range, comprising Beyond Burger® Chicken-Style, Beyond Fillet®, and Beyond Nuggets®, is created using plant-based ingredients meticulously crafted to resemble and match the appearance, cooking process, and taste of their animal counterparts. Thanks to the golden breading, the products offer a crispy outer texture while maintaining an incredibly tender and juicy interior, providing a tantalizing and protein-rich option for any hot meal occasion.
All three Beyond Meals are now available at Tesco for a recommended retail price of £3.00.