As confidence in the travel sector remains high, Travel Counsellors is set to welcome a record number of new recruits this year supported by its new recruitment campaign, ‘TC IT’. The business has already seen a 122 percent year on year increase in enquiries from those wanting to join Travel Counsellors, with over 70 new enquiries by the end of the first week of January.
The ‘TC IT’ campaign focuses on Travel Counsellors’ unique business model; demonstrating how franchisees are able to scale in a way that suits them using the company’s personal digital platform and power of its 2000 strong community, highlighting there really are no limits or boundaries when it comes to starting and building their own travel business. In fact, Travel Counsellors is unique in its model offering with the widest range of avenues to join and grow – either with others or individually. The diverse operating models demonstrate the value of joining an established, innovative business, and the new campaign will include visuals and franchisee stories that showcase this across social media, digital and print advertising.
The company has already welcomed twelve new leisure and corporate agents in January – all new joiners are entrepreneurs looking to grow their own businesses with over 150 years’ combined experience in the sector. The new Travel Counsellors include those from the business travel, leisure, and cruise backgrounds and from those who worked with other home working agencies previously.
This includes Travel Counsellor, Akhtar Jaffer, who joins this week from another travel franchise business. He comments: “I have always been so passionate about working in the travel industry. I really felt I wanted to achieve more in growing my own business and after speaking with several Travel Counsellors, it was clear there is so much opportunity. I am so impressed with the model, technology and the community, which will allow me to build my business my own way and give a more personal service to my customers. After a few days of training, I am so pleased with my decision and I’m looking forward to the future as a Travel Counsellor.”
This comes as the company invests £10m into its own technology including in-house booking platform Phenix, its myTC app and TC Teams, a global online community platform connecting franchisees and colleagues in one place that promotes and encourages peer-to-peer support and knowledge sharing.
Matt Harding, Head of Franchise Recruitment & Training at Travel Counsellors, comments: “We have seen a sharp rise in enquiries this year as travel continues to boom and professionals look to reap the rewards and flexibility of running run their own business, whilst being able to provide a really personal service to their customers. The level of options in terms of joining and scaling by harnessing our technology and community is proving an extremely attractive proposition, and we’ve seen some phenomenal success for our business owners. For example, we have more Travel Counsellors than ever before working in teams and duos and earning an average 30% more as a result. And what’s so exciting is that, as an innovative and growing business, we are continuously exploring new ways our franchisees can work better together, supported by our platform.
“Through our TC IT campaign we are showing that becoming a TC is more than being a travel agent, our franchisees are ambitious individuals and business owners who have adopted our model to make it work for them. They’ve ‘TC-d it.’ We’re proud to be growing our special community and attracting the best talent, who share our values of putting the customer first and putting care at the core of what they do.”
Last year the leading independent travel company welcomed over 150 new franchisees globally, with October and November seeing the largest intake of new franchisees since the Thomas Cook collapse. The company also celebrated record sales for the year, hitting over £800m, and is seeing further record sales days in January too. For more details on becoming a Travel Counsellor visit www.travelcounsellors.com.
