MANCHESTER, UK, 30th November 2022 – BW3, a Wythenshawe based community charity that has been established for 20 years, are celebrating their 20th anniversary this year and are marking the occasion with a number of awareness and networking events that feature their new branding.
Together with The Agency Creative, a branding and digital creative agency based in Bowdon, the two organisations have collaborated to refresh and relaunch the BW3 brand.
Wythenshawe is one of the most deprived wards within Greater Manchester and whilst there is a rich pool of talent, this is not always matched by opportunity. BW3 work hard to redress this situation.
Since 2002, BW3 has been delivering innovative programmes, activities and events. Working in partnership with local businesses, education providers and the community, the charity has been able to have a positive impact on the lives of residents. A core objective of BW3 is to build lasting links between local businesses and the local community.
Through donations, mentoring and networking, BW3 galvanises volunteer time, funds and resources to inspire and support positive change.
BW3 is headed up by co-ordinator, Zara Rudkin, who is passionate about creating opportunities for local people. By matching the needs of local schools and community groups with the experience and skills of established businesses, positive outcomes become possible.
Zara, commented on the new branding ‘We are delighted with our new look, it’s fresh and vibrant and really conveys the energy that both the businesses and people of Wythenshawe bring. This is a great opportunity for us to raise our profile further as we continue to engage with local business people to become mentors, coaches and inspirational influences for our community.’
The new BW3 branding features 3 interlocking W’s to represent the collaborative and intertwined nature of business and community within Wythenshawe. The bold colour palette represents the rich diversity, passion and talent that exists within the area. A new website, a range of printed information booklets, branded event material and animations were also produced as part of the project.
Managing Director of The Agency Creative, Nick Birch commented ‘It was through our work with Manchester Airports Group, that we were invited to get involved in the BW3 branding and website project. It was great to learn about the amazing work that BW3 undertake and I’d certainly encourage any business to get involved in mentoring or coaching. It can make a real difference to the chances of a young person in Wythenshawe.