BGN – the Manchester-based brand-led design and digital agency – has designed and developed a brand refresh and new website for Oradian – an extensible, cloud-native core banking solution optimised for financial institutions in emerging markets.
Oradian, which is headquartered in Zagreb, Croatia, offers an advanced cloud banking system that can be tailored to integrate seamlessly into its clients’ operations via evolutionary APIs to provide automated lending, risk management, scoring, accounting, compliance, messaging, reporting and more. It primarily works with traditional financial institutions and fintech start-ups across South East Asia and Africa.
The core aim of both the brand refresh and new website was to help solidify the growing awareness and market reach of Oradian across its primary international territories.
A central theme developed by BGN is the widespread use of the Oradian degree symbol which expand to create the brand’s central radial asset. This radial device represents Oradian’s ability to unlock the growth potential of its customers’ businesses. The radial can be used to bring focus onto a subject in an image – i.e. a person or location to signify growth – or be scaled to go beyond the page boundaries to denote growth potential beyond any confinement.
Dave Newton, creative director at BGN, said: “As an agency we excel at helping fast-growing tech businesses position themselves – both domestically and across multiple international markets – so this project with Oradian was great to work on. The result is a brand refresh and new website that will work hand in hand to help to drive growth, create differentiation and stimulate awareness in what is a competitive sector.”
Oliver Stannard, Head of Marketing at Oradian, added: “BGN quickly understood what we needed to achieve as a high-growth SaaS business whose customers serve last mile communities in emerging markets. The result of the collaboration is a revitalised digital brand and newly developed, modern website that work seamlessly together to communicate and represent Oradian’s solutions, our team and how we help our clients to go further and think bigger.”