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Tuesday, February 3, 2026
AppointmentsManchester’s Custard appoints new Managing Director

Manchester’s Custard appoints new Managing Director

Manchester-based digital marketing agency, Custard, has appointed a new Managing Director.

The agency’s former Head of Delivery, Alex Duthie, will take up the new role acquiring a 25% stake in the process.

Duthie joined the agency as Head of SEO in October 2017 and has held a number of roles over his tenure with the business, having previously worked at agencies such as McCann and PushOn.

Chris Smith, previously the sole owner of the business, has moved into the role of CEO.

Smith said: “I’m delighted that Alex is taking over as Managing Director at Custard after 5 years of excellent work. The agency will continue to achieve great results across an expanding scope of work with Alex at the helm.”

Duthie added: “We’ve got an excellent client base which keeps growing so it’s a really exciting time to be taking over as Managing Director. The agency has been achieving excellent results for our clients, but we’re not looking to stand still and are continually evolving our offering to ensure all clients receive best in class digital marketing.”

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News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
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