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Thursday, January 29, 2026
PartnershipsLSH Auto supports Manchester Pride 2022

LSH Auto supports Manchester Pride 2022

LSH Auto is proud to announce its participation in Manchester Pride 2022.

LSH Auto colleagues and a special Pride Mercedes-Benz vehicle will join the iconic Manchester Pride Parade on Saturday 27th August.

Ian Williams, Head of Human Resources for LSH Auto, said: “We are delighted to support Manchester Pride in its aim to build a community where all people are free to live and love without prejudice.

“Manchester Pride is one of the leading LGBTQ+ charities in the UK and aims to fight against homophobia, biphobia and transphobia. The team is committed to improving the lives of LGBTQ+ people in Greater Manchester and beyond, and celebrates advancements in equality, as well as challenging discrimination faced by LGBTQ+ people.

“Two of our core values at LSH Auto are integrity and social responsibility. We respect our colleagues, customers and community and care about diversity, wellbeing, and mental health, so we’re really happy to be supporting Manchester Pride.

“Our colleagues from Mercedes-Benz of Stockport, Whitefield and Macclesfield are looking forward to coming together with our local community on Saturday to celebrate LGBTQ+ achievement, life and love. We will also be joined by some of our colleagues from Mercedes-Benz of Birmingham, Solihull and Tamworth as the whole business supports the celebrations.”

Manchester Pride Festival is a ‘party as protest’ and has grown exponentially in its 50+ year history. The famous Manchester Pride Parade is the city’s biggest parade, grinding traffic to a halt as tens of thousands of LGBTQ+ people and their allies march together for equality. Thousands more line the streets to spectate.

Martyn Webb, Managing Director LSH Auto, said: “We’re really pleased to be supporting Manchester Pride 2022 and look forward to joining our local community for the celebrations.”

LSH Auto UK is part of the world’s largest Mercedes-Benz dealership group (LSH Auto Holdings), with more than 120 premier Mercedes-Benz dealerships worldwide.

With Mercedes-Benz dealerships in the North West and the Midlands, LSH Auto offers all-new models from the Mercedes-Benz and smart car collection, premium approved used vehicles and exceptional aftersales services including maintenance, repairs, servicing, parts and accessories.

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