3.4 C
Manchester
Friday, February 20, 2026
AppointmentsFormer Verastar Tech Heavyweight Joins WasteQuoteSupermarket

Former Verastar Tech Heavyweight Joins WasteQuoteSupermarket

Utility tech dynamo has joined the leading Manchester-based commercial waste comparison company as Chief Technology Officer as the business continues in its mission to disrupt the B2B waste management market.

Gee will bring almost two decades of experience in defining and embedding strong technical growth strategies and building world-class technical teams to position WasteQuoteSupermarket as the leading tech platform for B2B waste, recycling, sustainability and carbon reduction services.

His appointment reunites him with ex-Verastar CEO, Chris Earle, who joined WasteQuoteSupermarket last summer as an investor and shareholder.

Chris Gee comments: “Despite
playing an integral role in transforming Verastar into a multimillion-pound business, I’m passionate about working with start-ups and small businesses with potential. I love a challenge and the chance to make a difference. I’m already learning so much about
the waste industry from CEO and Founder, Carl Bennett – and working together, I believe we have the perfect balance of industry knowledge and tech expertise to exceed our goals in the next 12 months and beyond.”

WasteQuoteSupermarket, which is headquartered in Sale, was founded by Carl Bennett, who wanted to disrupt the UK’s fragmented waste management sector, worth £11 billion, by reinventing how businesses access and compare their second-largest utility expense after energy. By combining
25 years of experience in the waste sector and developing industry-leading AI technology, the comparison and switching platform has been able to offer impartial waste management deals to over 7,500 businesses.

The pioneering data-driven platform partners with waste service providers to provide instant comparisons on a wide scope of business waste services including trade, commercial and industrial services, all types of recycling, shredding, skips, bulky waste, hazardous, WEEE, clinical waste, and washroom services. It does this through an effective combination of sourcing, aggregating and converting business into new contracts for the waste service providers, directly matching the two parties together through the company’s bespoke AI virtual waste expert – a key USP that will ultimately showcase a full array of deals and resource-efficient options at scale.

Gee and Earle are now set to work with the overall senior team to take the business to the next level with a transformational strategy that will further improve the existing platform, whilst creating an industry-first white-label product that will allow B2B utility
brokers to tap into WasteQuoteSupermarket’s unique AI-powered technology from May 2022. The team is also planning a ‘bolt-on’ service that other B2B comparison websites can incorporate into existing platforms.

This, in turn, will allow SMEs to access better deals, save money, be more sustainable, improve resource efficiency, and measurable solutions to form part of their ESG-friendly policies.

Carl Bennett, WasteQuoteSupermarket Founder and CEO, comments: “For
far too long, despite being one of the main cost outlays for businesses, waste has taken a back seat. However, as economic, social and political forces gather momentum to persuade businesses to be more resource-efficient, we’re perfectly placed to maximise this accelerating area of interest by helping businesses to save money and do the right thing – all through our tech-enabled platform.

“We are delighted to welcome Chris Gee to our team. His vast experience in delivering industry-leading technical strategies is second to none, and we’re excited to evolve our technology to ensure ALL businesses have instant access to good value waste management deals that are tailored to their needs. Until now, the SME business waste market was almost untouched by technology, and we intend to be at the forefront of the drive towards digital transformation in our sector.”

WasteQuoteSupermarket is the only impartial waste comparison switching platform that has the key metrics and technology to offer virtual waste quoting expertise for SMEs. Over the next 12 months, the business plans to help over 1.5 million UK businesses with multiple waste streams access better value and more sustainable deals, with plans to roll out the service to the EU, USA, and beyond.

Due to demand from like-minded companies and investment partners that share the company’s vision, WasteQuoteSupermarket is bringing forward the follow-on fundraise to accelerate its current first-mover position to become the leading ‘go-to’ platform for all types of commercial waste-related deals.

Latest

New 2026 laptop deals from Laptop Outlet focus on price and reliability

Laptop Outlet has introduced a fresh group of cheap laptop deals. The range supports study, home use, and office work. With living costs still tight,...

Tracks AI model from Pixazo brings Hindi and Punjabi song creation into one tool

Pixazo has released Tracks, an AI music model that builds songs in Hindi and Punjabi. The launch took place at the AI Impact Summit...

BrowserPod brings secure client-side Node.js execution to AI development workflows

Leaning Technologies has launched BrowserPod for Node.js, marking the debut of its browser-native compute platform designed to run sandboxed code locally. The technology enables...

How struggling hospitality businesses can pivot into food brand start-ups

Matt Harris’s career journey has had its fair share of pit stops and twists and turns. From race-track engineering to a street-food ambulance to supermarket...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

New 2026 laptop deals from Laptop Outlet focus on price and reliability

Laptop Outlet has introduced a fresh group of cheap laptop deals. The range supports study, home use, and office work. With living costs still tight,...

BrowserPod brings secure client-side Node.js execution to AI development workflows

Leaning Technologies has launched BrowserPod for Node.js, marking the debut of its browser-native compute platform designed to run sandboxed code locally. The technology enables...

5 Essential health and safety tips for UK workplaces

If you want to keep a UK workplace safe and legally compliant right now, you need to focus on five specific pillars which are...

Evostock.com: Red Flags in CFD Trading 

In this article, Evostock.com reviews the dangers of CFD trading scams and emphasizes the importance of caution.  Contracts for Difference (CFDs) are a popular trading...

More News

Zen Internet strengthens business division with appointment of Jon Nowell

Rochdale based Zen Internet, the UK’s longest standing independent telecommunications and network connectivity provider, has appointed Jon Nowell as managing director of its Business...

Unhooked appointed to promote Oxford Innovation’s new Bolton centre

Stockport-based PR agency, Unhooked Communications, has been appointed to deliver the PR campaign for The Wellsprings, Oxford Innovation’s newest innovation centre in Bolton. Part of the...

CTI Digital appoints new CEO to drive innovation and growth

CTI Digital, the North West-based full-service digital agency, has appointed Chris Burgess as its new Chief Executive Officer to lead its growth strategy and...