Manchester-based Alcohol Solutions, a specialist in alcohol-based drinks development, has recruited Eleanor Bright as NPD Technologist. The appointment is in response to retailers and brands needing innovative drinks products to meet increasing demand from consumers.
With a background in food marketing and business, as well as having first-hand taken drinks products from conception to market, Eleanor will be part of the team responsible for developing new liquids which satisfy current consumer trends, including growth in the rum and vodka categories, as well as low/no sugar drinks and canned beverages such as craft seltzers and RTD cocktails.
Earlier this year Alcohol Solutions reported a 100 per cent increase in enquiries for its canning, bottling and labelling facilities, which led to the recruitment of four new apprentices as part of the Skills for Growth – SME Support Programme.
Dave Rigby, Managing Director and Master Distiller at Alcohol Solutions, says: “Eleanor brings solid experience to our NPD team – she knows the market and thinks ahead to the next big thing. She complements the hires we’ve already made this year and her appointment is timely in the run up to the very busy festive period, as well as the increasingly popular healthier options categories for January.”
Eleanor says: “I love researching new ideas and monitoring how liquid trends are developing in the market, and because Alcohol Solutions works with so many on and off-trade businesses, there’s huge scope to develop products that will jump off the back bar, as well as the supermarket shelves. I’m looking forward to developing some real stand-out liquids for our customers. I’m lucky to have found a job I absolutely love.”
Alcohol Solutions has a 13,000 sq ft facility in Carrington, Greater Manchester. The site includes a laboratory for developing alcohol-based beverages, a CL5 canning line, a British-made bottling line and a bonded facility, with capacity to process ten million cans and bottles per year.