14.6 C
Manchester
Wednesday, June 18, 2025
InternationalMANCHESTER-BASED, THE INSIGHTS PEOPLE LAUNCHES PARENTS INSIGHTS IN 13 COUNTRIES

MANCHESTER-BASED, THE INSIGHTS PEOPLE LAUNCHES PARENTS INSIGHTS IN 13 COUNTRIES

Manchester-based, The Insights People, global leader in kids, parents and family marketing intelligence, is delighted to announce the launch of Parents Insights, which went live on the 1 January 2021.

Parents Insights will provide the most comprehensive and dynamic understanding of parents and families attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and US.
Nick Richardson, Founder & CEO of The Insights People comments:
“Over the last year we have seen unprecedented demand for our services and many clients have said that they would love us to expand and create Parents Insights. For the last six months the team have been working on the development of the survey, with academics from universities to develop the survey and a series of new tools, which we will significantly complement our Kids Insights and Parents Insights data and insights. This means 2021 is shaping up to a very exciting year for our business, but more importantly we are best positioned to help our clients understand the changing landscape and maximise their ROI across their businesses.”

To mark the launch of Parents Insights, The Insights People has produced its first ever Parents Insights Future Forecast report, which makes 10 predictions for the parents and family sector in 2021.
Research and Trends Director at The Insights People, Sarah Riding says:
“Our expert team of researchers have made 10 predictions for 2021, one of the key themes is how brands really need to embrace sustainability into all parts of their operations. The report also predicts how the Covid pandemic has made families reconnect with one another in virtual worlds, and how in many ways’ families are more connected than before – and suggests that maybe brands should be more conscious of the extended family buying power and influence.”

Latest

Help desks and client portals explained: Choosing the right tool for your customers

The customer is king, so the saying goes. No matter how good the quality of your products or services, it's all for nothing if your...

SB Bank Introduces Pre-Launch Phase with Cutting-Edge Hybrid Financial Model

SB Bank has officially initiated its pre-launch phase, debuting a hybrid financial model that combines traditional banking with blockchain innovation—ushering in a new era...

Bridging Finance Set for £12.2bn Surge – Why Demand Keeps Rising Across the UK

Once considered a niche solution for property transactions, bridging finance has now entered the financial mainstream. According to new analysis by West One Loans,...

Business powerhouse Kate Hardcastle MBE brings global book tour to Cheshire

Retail leaders from across the North are being invited to an unmissable evening of insight, innovation, and straight-talking strategy as Kate Hardcastle MBE brings...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

SB Bank Introduces Pre-Launch Phase with Cutting-Edge Hybrid Financial Model

SB Bank has officially initiated its pre-launch phase, debuting a hybrid financial model that combines traditional banking with blockchain innovation—ushering in a new era...

Help desks and client portals explained: Choosing the right tool for your customers

The customer is king, so the saying goes. No matter how good the quality of your products or services, it's all for nothing if your...

More News

Incspaces Has Announced €1M Investment in Barcelona Office

incspaces, a leading provider of flexible workspaces, which is part of Inc & Co Group, announced global expansion plans, which will see new locations...

Watch Sevilla vs AS Roma Live Stream TV Channel Watch UEFA Europa League Final 2023 in the UK (Anywhere)

In a nail-biting showdown that kept fans on the edge of their seats until the final whistle, Sevilla emerged victorious against Roma in the...

London Company Established by Fire Safety Innovator, Ismail Cem Iyitoglu, to Export Latest Technology Worldwide

Esteemed industrial engineer and entrepreneur, Ismail Cem Iyitoglu, has expanded his fire engineering business to London. Iyitoglu's company has already established itself as a...