15.6 C
Manchester
Saturday, September 20, 2025
InternationalMANCHESTER-BASED, THE INSIGHTS PEOPLE LAUNCHES PARENTS INSIGHTS IN 13 COUNTRIES

MANCHESTER-BASED, THE INSIGHTS PEOPLE LAUNCHES PARENTS INSIGHTS IN 13 COUNTRIES

Manchester-based, The Insights People, global leader in kids, parents and family marketing intelligence, is delighted to announce the launch of Parents Insights, which went live on the 1 January 2021.

Parents Insights will provide the most comprehensive and dynamic understanding of parents and families attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and US.
Nick Richardson, Founder & CEO of The Insights People comments:
“Over the last year we have seen unprecedented demand for our services and many clients have said that they would love us to expand and create Parents Insights. For the last six months the team have been working on the development of the survey, with academics from universities to develop the survey and a series of new tools, which we will significantly complement our Kids Insights and Parents Insights data and insights. This means 2021 is shaping up to a very exciting year for our business, but more importantly we are best positioned to help our clients understand the changing landscape and maximise their ROI across their businesses.”

To mark the launch of Parents Insights, The Insights People has produced its first ever Parents Insights Future Forecast report, which makes 10 predictions for the parents and family sector in 2021.
Research and Trends Director at The Insights People, Sarah Riding says:
“Our expert team of researchers have made 10 predictions for 2021, one of the key themes is how brands really need to embrace sustainability into all parts of their operations. The report also predicts how the Covid pandemic has made families reconnect with one another in virtual worlds, and how in many ways’ families are more connected than before – and suggests that maybe brands should be more conscious of the extended family buying power and influence.”

Latest

Simple ways to reduce risks at work

Workplace safety isn’t just about hard hats and warning signs. Awareness is also crucial. Small, everyday actions can prevent the kinds of accidents that disrupt...

Tees Valley International Film Festival to Premiere “3 Peaks 3 Pots” This November

The eagerly awaited documentary 3 Peaks 3 Pots will have its first screening on 6 November 2025 at ARC Stockton, marking one of the...

Half of employees feel success goes uncelebrated at work

More than half of UK employees say seeing their organisation featured in the media or winning industry awards makes them feel prouder to work...

The green fleet: Sourcing affordable EVs at car auctions

The used electric vehicle market is experiencing unprecedented growth across the UK, with government data showing that zero-emission vehicles accounted for 20% of all new car...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Simple ways to reduce risks at work

Workplace safety isn’t just about hard hats and warning signs. Awareness is also crucial. Small, everyday actions can prevent the kinds of accidents that disrupt...

FREESMO Leads the Way with Smarter Smoke-Free Choices Through Trusted Questionnaire

As the smoke-free sector continues to grow and diversify, FREESMO is highlighting the importance of its Smoke-Free Questionnaire – a tried and tested tool...

Half of employees feel success goes uncelebrated at work

More than half of UK employees say seeing their organisation featured in the media or winning industry awards makes them feel prouder to work...

Timberwise Boss Reveals Five Costly Issues Buyers of Older Homes Should Know

A leading voice in property care has revealed the five most widespread and expensive issues that often arise when people purchase older homes. George Edwards,...

More News

Incspaces Has Announced €1M Investment in Barcelona Office

incspaces, a leading provider of flexible workspaces, which is part of Inc & Co Group, announced global expansion plans, which will see new locations...

Watch Sevilla vs AS Roma Live Stream TV Channel Watch UEFA Europa League Final 2023 in the UK (Anywhere)

In a nail-biting showdown that kept fans on the edge of their seats until the final whistle, Sevilla emerged victorious against Roma in the...

London Company Established by Fire Safety Innovator, Ismail Cem Iyitoglu, to Export Latest Technology Worldwide

Esteemed industrial engineer and entrepreneur, Ismail Cem Iyitoglu, has expanded his fire engineering business to London. Iyitoglu's company has already established itself as a...