OUT-OF-HOME digital advertising specialist Lucid Outdoor has unveiled its newest giant LED screen within the heart of Stockport’s £1bn redevelopment.
Lucid’s hi-resolution screens are unique to the region for their full-motion capabilities, meaning that both video and animated content can be displayed, and feature self-brightening technology to counteract increasing sunlight.
The new large format HD display hangs permanently at the entrance to Merseyway shopping centre as part of Stockport Council’s ambitious regeneration plan. Measuring 6m x 3m, its addition is part of an initiative to promote and animate Stockport town centre and increase dwell time in its public areas. The screen operates from 6am to midnight each day, allowing advertisers to pitch brand messages, flash sales and adaptive offers to the town centre’s high volume of visitors.
Stockport town centre is home to a number of well-known high street brands. Outlets for Primark, Office, Tessuti, and Claire’s Accessories are among the highest performers in the North West for each company. They benefit from a weekly visitor footfall of over 150,000 in Merseyway, with approximately 23,000 shoppers visiting the shopping centre every Saturday.
A contract has been signed with Stockport Council to sell advertising packages on the displays. Initially, ads are scheduled to run for ten seconds of every minute, for two week durations, with Stockport’s local businesses and public sector bodies receiving discounted rates and first refusal on screen slots.
More than just an advertising space though, potential future uses of the screen include interactive gaming and social media opportunities, as well as transmitting up-to-date local events, weather reports, traffic updates and even live sports and films to the town’s visitors.
Managing Director of locally-based Lucid Outdoor, Mike Cleary, says: “The addition of the full motion screens in Stockport town centre is a significant development in Stockport Council’s plans. We have pulled out all the stops to get Merseyway up and running pre-Christmas, and have been delighted to deliver another exciting digital platform in the area.
“Outdoor continues to grow in technical capability and stature as an advertising medium. This is a fantastic opportunity for local businesses to maximise their share of the retail and leisure spending power of the area. As a local company we are very proud to have won this contract in such an iconic area and add it to our portfolio of out-of-home opportunities for advertisers.”
