18 C
Manchester
Saturday, July 19, 2025
NewsCreativeRUGBY LEAGUE WORLD CUP 2021 ANNOUNCES AGENCIES FOR MARKETING AND PR DRIVE

RUGBY LEAGUE WORLD CUP 2021 ANNOUNCES AGENCIES FOR MARKETING AND PR DRIVE

Rugby League World Cup 2021 (RLWC2021) has announced its appointments of McCann Manchester, Hatch and Goodform to promote the tournament, set to be the biggest and best Rugby League World Cup to date.

Created by McCann Manchester, the first campaign, Squads Assemble, is revealed today (19th October 2020) to coincide with the opening of the public ticket ballot on 23rd October. The core message is inclusivity, appealing to existing and a new ‘squad’ of Rugby League fans. With a nod to a tough 2020 for live sport, the aim is to drive passion, excitement and create anticipation for the biggest sporting event in the UK next year. It’s a rallying cry for participation, depicting the entire promised experience.

Squads Assemble will be promoted across high-profile 30 second TV spots, VOD, radio, digital media, social, PR and CRM.

On the appointment and the campaign, Karen Buchanan, CEO at McCann Manchester said: “We’ve collaborated with our McCann Worldgroup agencies in the North including CRAFT and Momentum to deliver a truly integrated campaign. Squads Assemble aims to connect with a new broader audience for RLWC 2021 to galvanise support for what will be a truly exciting and unmissable sporting experience in the UK next year.”
McCann Manchester has been recruited to handle brand strategy, creative, media planning and buying, digital and content strategy, as well as activation-led PR with all disciplines being primarily used to drive ticket sales. The agency’s sporting credentials include The London Olympic & Paralympic Games 2012, its work with Aldi includes driving sponsorship of Team GB across Rio, PyeongChang and the upcoming Tokyo Olympics.

Leeds based PR agency, Hatch has been appointed to deliver PR, social media strategy and community management for RLWC2021 social channels. Hatch also has a proven track record within sports communications and has been working with RLWC2021 organisers on promotion of the tournament for the past eighteen months. The team will work closely with McCann Manchester to maximise key moments over the next 12 months to drive the tournament’s goal to become the biggest and best RLWC of all time.

Data and insight specialists Goodform has also been appointed to ensure that insight is at the centre of everything. Through managing, deepening, and connecting fan data, Goodform will deliver insight-led marketing campaigns and power a customer-first ticketing strategy. With extensive major international event experience with Rugby World Cup 2015, World Athletics Championships 2017 and Commonwealth Games Birmingham 2022, Goodform is perfectly positioned to deliver audience growth and engagement.

The remit of all agencies is to drive ticket sales as well as creating a deeper connection with Rugby League’s core fanbase and delivering the most accessible experience for new fans by creating engaging content, and powerful, in-depth storytelling.

On the appointments and the Squads Assemble campaign, Terri Lynam, Customer Director at RLWC2021: “We are delighted to announce our world-class roster of agencies who have a vital role to play in delivering the biggest and best ever Rugby League World Cup.

Lynam, who has previously worked on other major events including London 2012 and Rugby Union World Cup in 2015, added: “The pitch process was highly competitive and the challenge in the brief was to sell Rugby League as more than just the game on the field. It’s the experience in its entirety, the diverse and exciting crowd, the history of the sport and the infectious passion that create a unique atmosphere and experience that British sport’s fans both existing and new will love.”

“We are just days away from the opening of the public ticket ballot – the first ever ballot in Rugby League World Cup history – and we are excited to inspire fans who haven’t experienced Rugby League before to book their place at the World Cup next autumn.”

Latest

Hancocks Jewellers Celebrates 165 Years at the Heart of Manchester’s Jewellery Scene

Marking 165 years in business, Hancocks Jewellers proudly stands as Manchester’s oldest and most enduring name in fine jewellery. Since 1860, the boutique has...

Marketing Signals Introduces AI Search Optimisation to Navigate New Discovery Era

Digital agency Marketing Signals has unveiled its latest service—AI Search Optimisation—developed to help businesses adjust to the rapidly shifting world of AI-led search and...

AIXA’s 2025 Green Mining Launch Sets New Industry Standard

AIXA Miner has launched a sustainable crypto mining system designed for 2025, positioning itself at the forefront of eco-innovation in a field often criticised...

Birmingham 2027 Invictus Games Opens Opportunities for West Midlands SMEs

SMEs throughout the West Midlands are being offered a chance to contribute to one of the world’s most moving sporting events—the 11th Invictus Games,...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

AIXA’s 2025 Green Mining Launch Sets New Industry Standard

AIXA Miner has launched a sustainable crypto mining system designed for 2025, positioning itself at the forefront of eco-innovation in a field often criticised...

HSAT Leads the Way with 95%+ Precision in Cocoa Production Forecasts

HSAT has unveiled a technological breakthrough in predicting cocoa yields, consistently delivering accuracy levels above 95%. This progress positions HSAT’s CropGPT as the global benchmark...

Birmingham 2027 Invictus Games Opens Opportunities for West Midlands SMEs

SMEs throughout the West Midlands are being offered a chance to contribute to one of the world’s most moving sporting events—the 11th Invictus Games,...

Microsoft MVP Awarded to Jamie Taylor for the Fourth Consecutive Year

RJJ Software is proud to share that Jamie Taylor, its Principal Consultant and founder, has once again been named a Microsoft MVP (Most Valuable...

More News

Acetic Acid: A Key Ingredient In The Textile And Leather Industry

In some chemical experiments, it’s necessary to recover a solid liquid. It’s often done to make this solution more highly boiling. However, in many...

‘Never Settle’ mantra sees rapid growth for Prospa Media

Prospa increases the team by 50% and turnover by 100% in just 6 months Manchester-based ecom growth agency Prospa Media expands their team by 50%...

MANCHESTER WOMAN WINS LASTMINUTE.COM COMPETITION TO FIND THE UK’S TOP TRAVEL PICS

A woman from Manchester has won a nationwide lastminute.com photography competition, looking for the UK's best travel shots. The travel tech leader launched the search...