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Wednesday, May 29, 2024
AppointmentsCampfire Announces Rebrand, New Services, and New Hires.

Campfire Announces Rebrand, New Services, and New Hires.

Award winning Social Media Marketing Agency, Campfire, has launched its rebrand following a successful 2020, completing a second round of hires and re-locating office spaces to accommodate for further growth.

After surpassing its £1million targeted turnover, Campfire has announced its aim of £1.4million by the end of 2020. To help reach this the agency has welcomed six new hires with familiar faces from the likes of Havas, iProspect and RPM marking Campfire’s second round of hires this year. The team has relocated to a thirty man office space in Salford Quays to make way for future expansion.

Being experts in social behaviour, the rebrand displays a new website which pays homage to users behaviour on social and digital platforms, making it feel somewhat native for a user. For instance, users can swipe through swipe card case studies as you would in a similar manner on dating apps. Similarly, Campfire’s offerings are showcased in a familiar format similar to the behavioural usage on mobile.

The new site, built by development agency, Supremo, marks the launch of two new offerings from Campfire. Campfire Studio and Basecamp with both services aiming to create affordable solutions for startups and SMEs, helping brands achieve the ROI focussed support needed to make a profitable start in ecommerce.

“You wouldn’t climb Everest in a day, first you need to make it to Basecamp.” Basecamp is an out of box content creation and media buying solution, giving brands the essential treatment needed to kickstart profitable growth with a strong brand presence.

Campfire Studio minimises the cost of product and campaign photography, taking a brand from concept to creation by providing images, video, print-ready materials and bespoke web / social design to get a project off the ground. Brands simply send products to the team, choose their style and in return, Campfire can create a range of assets from tabletop photography to 3D product imagery with all photographed items returned to the brand at the end of the shoot.

Gradwell, CEO, talks about the new offerings and rebrand: “During lockdown we noticed how SMEs and startups felt like they simply couldn’t approach an agency due to what they considered budget constraints. We want to make it known that this really isn’t the case, not every brand we work with is at the stage where they’re looking for one huge activation or bespoke strategy. Basecamp and Campfire Studio offer packages to help kickstart campaigns and businesses into profitable growth in a time where it’s needed more than ever.

We’re delighted to be in a fresh space and welcoming our new starters to kickstart both Campfire Studio and Basecamp.”

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