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Friday, February 23, 2024


Former England Rugby Captain and 2003 World Cup Winner Mike Tindall MBE and his wife the former World Champion and 2012 Olympic Silver medalist Zara Tindall (Phillips) MBE have today announced that they are to join the British cyber security technology company VST EnterprisesTM (VSTE) as its global sporting ambassadors.

The announcement will see both Mike and Zara appointed to the British tech company with its ground breaking VCode® and VPlatform® technology. As ambassadors, the couple will represent the British technology company across the UK sports sectors in rugby, horse racing, equestrian, golf and luxury lifestyle brands.

The Manchester based cyber security company which was founded by Louis-James Davis has also developed a unique digital health passport – V-HEALTH PASSPORTTM – which has been designed for professional athletes and sports teams to use as part of “Project Restart” in getting all sports back to professional competition in the UK and globally .

The VCode® and VPlatform® technology has being hailed as the cyber security’s version of ‘human DNA’. The technology has a number of applications and uses across rugby, golf, horse racing and equestrian pursuits from health passports to ticketing, identity provisioning and authentication. The technology’s innovative capability in the horse racing and equestrian world are vast and include the use of VCode® in bloodstock sales, digital horse passports to provide a unique authentication of ownership, previous owners, blood lines, vaccinations and veterinary records. In the rugby, football and golf world the technology can be used for ticketing and event purposes, security, health passports for players and fans, content delivery and sponsor /brand activation.

Commenting on their appointment; VSTETM CEO Louis-James Davis said:
“We are honoured to have both Mike and Zara onboard to represent British cyber technology here at VST EnterprisesTM to the sports world. Together they are the perfect ambassadors to represent us at the highest levels in sport at a global level.
Mike’s success as a world class rugby player, former England Captain, World Cup winner, and Zara’s winning attitude as a former World Champion and 2012 Olympic silver medalist represent the very best of British sportsmanship. They are the perfect ambassadors to represent VST EnterprisesTM globally as we go through this exciting phase in our growth.”

VSTETM also recently announced along with its partner RED STRIKE – the International sports marketing and rights holder founded by former Manchester United FC International MD Mike Farnan – that it was in discussions to kickstart the £24 Billion UK sports economy back into professional competition games by using its V-HEALTH PASSPORTTM

The partnership has been engaged at the very highest level with sports governing bodies and regulatory bodies across football, rugby, Formula 1, Formula E cricket, tennis, snooker and horse racing. Using V-HEALTH PASSPORTTM along with approved COVID testing kits, VSTE and REDSTRIKE believe it holds they key to get all UK sport resuming their sporting fixtures and events.

The technology and use of a V-HEALTH PASSPORTTM in UK sport and in particular the Premier League has also been given the public backing and seal of approval of former Sports Minister Richard Caborn. Caborn believes that the technology would play a crucial role in getting UK sports back to professional competition and televised in a phased comeback. As Sports Minister in 2005 he played a crucial role in securing London to host the 2012 Olympic Games and is one of the longest serving and most respected Sports Ministers.

Former England Captain and 2003 World Cup winner Mike Tindall MBE said;
“I am delighted to be joining VST EnterprisesTM as a global sports ambassador and to represent this groundbreaking cyber security technology developed by Louis-James and his team. The potential applications of VCode® across so many UK sports are immense.

I was also impressed to learn of how the VCode® technology can be used across so many applications across all sports from ticketing and merchandise to brand experiences and content delivery. The work that VSTE are doing with health passports to help get UK sports teams back into professional competition is also a great idea. I think everyone from across the sporting world would be delighted if this technology could help get sports teams back to their respective competition leagues and complete their seasons.

Zara Tindall (Phillips) MBE, former World Champion and 2012 Olympic Silver medalist said;
“I think the potential of this technology is really interesting and has so many uses across the horse racing and equestrian worlds from horse passports and bloodstock sales to tickets for the horse racing season. We have the opportunity with VCode® to help make many aspects of our industry more efficient and this groundbreaking cyber technology could really have a positive impact. I look forward to working with the team on its introduction and where we can really make a difference. ”
VSTETM is currently using its VCode® cyber security technology to work with the UNITED NATIONS as part of their SDG Collaboratory (Sustainable Development Goals) program – to provide a wide range of unique identifiers and technology services to 9 Billion people by 2030.

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