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NewsDigitalUmbro and LV= turn to Manchester agency, Absurd

Umbro and LV= turn to Manchester agency, Absurd

Manchester’s Absurd has kicked off 2020 with new contracts from two major brands, sports giant Umbro and insurance firm Liverpool Victoria (LV=).

Founded in May 2017 by Oli Taylor, Sam Gooch and Oliver Bailey, Absurd has continued to grow at an impressive rate. Designing and building digital products and services for scale-ups through to global brands, the agency benefits from expertise within a diverse range of industries, including healthcare, technology, leisure, retail and third sector.

The agency will undertake strategic design and digital projects for LV= and Umbro, who join a client base comprising the likes of Brother International Europe, Select Property Group and Electrical Safety First, all long-term clients, having worked with Absurd since its launch.

Oli Taylor, Co-Founder of Absurd, said: The collapse of Thomas Cook and the loss of two major projects overnight brought some challenges to the last quarter of 2019, so we’re very pleased to see this year beginning on a more positive trajectory! Since launching in 2017, we’ve been fortunate enough to have worked on some really interesting projects for a diverse range of clients – global brands and blue-chip businesses through to scale-ups – with briefs that have allowed us to push the boundary and be experimental; something that’s evident in the results we’ve delivered. We’ll be working with talented teams at both Umbro and LV=, who understand the digital landscape and the principles behind great service design, so we’re looking forward to getting started.”

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