AppointmentsSam Booth to become pro-manchester chief executive

Sam Booth to become pro-manchester chief executive

pro-manchester today announces that deputy CEO, Sam Booth is to become pro-manchester chief executive with immediate effect.

Sam will become the first female chief executive in pro-manchester’s 32-year history, a feat she is very proud of: “I am extremely honoured to be pro-manchester’s first female chief executive. We’ve had some very successful women chair our board in previous years and I aim to follow in their footsteps with the running of this great organisation,” said Sam.

The appointment comes after John Ashcroft officially handed in his notice to the pro-manchester board after nine years with pro-manchester last week.

Sam has been an integral part of pro-manchester’s growth from a small, effective membership network to a sophisticated business development organisation, during her eleven-year career with the company.

A firm part of the Manchester business community, Sam is a familiar face to most, constantly and efficiently working to bring businesses together in the city region.

With roles in events, business development and her most recent role as deputy CEO, Sam knows pro-manchester inside out.

Of the board’s decision to appoint Sam, pro-manchester chairman, Alistair Cree said: “When we were discussing John Ashcroft’s replacement, there was really no other candidates for us as a board.

“Sam has been an important part of pro-manchester for over a decade and after impressing the board as deputy CEO, she was the first person we asked.

“We are sure that Sam will now take the business to the next level and look forward to seeing what her and the team will achieve in the coming years.”

Of the appointment, Sam Booth said: “I am delighted to take up the role as pro-manchester chief executive. I have learnt a lot during my time here and am excited to hit the ground running.

“I have worked closely with John Ashcroft to develop the business and I look forward to pushing pro-manchester further.

“It is a pleasure to head up what is now a strong team of eight talented individuals and I am certain they will help me to drive the business where the board and I want it to go.”

Latest

SharePoint users highlight search and findability as key areas for improvement

Adepteq research points to growing demand for a more intuitive SharePoint experience LONDON, UK. October 5th, 2026 - New research from Adepteq indicates that SharePoint...

Trude Bryan Introduces Readers to Her Debut Novel, Unqualified for Love (and loving it)

An uplifting and humorous story about heartbreak, fresh starts and finding your way through life’s unexpected twists WEST BROMWICH, UK. October 5th, 2026 - Trude...

Quality and discovery to shape festive drinking as authenticity takes centre stage in 2026

LONDON, UK. October 5th, 2026 - Christmas drinking is set to become more thoughtful in 2026, with consumers placing greater importance on quality, provenance...

New book challenges leaders to ditch the job title and start leading by example

Tim Roberts’ How to Lead by Example NOT by Job Title takes a unique approach to leadership, challenging managers to look at the behaviour...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Is Manchester Safe in 2026? What Visitors and Residents Should Know

Manchester remains one of the UK's busiest cities for tourism, nightlife, sport, universities and major events. But anyone asking “Is Manchester safe?” in 2026...

How Foreign Founders Can Launch a Startup in the Netherlands

Setting up a business venture in a new country may not be easy, but there are many opportunities in the Netherlands for overseas entrepreneurs....

Quality and discovery to shape festive drinking as authenticity takes centre stage in 2026

LONDON, UK. October 5th, 2026 - Christmas drinking is set to become more thoughtful in 2026, with consumers placing greater importance on quality, provenance...

£110k haul seized including counterfeit ‘squishy’ toys

Trading Standards officers have taken a haul of £110,000 worth of dangerous and counterfeit toys off the market. Alongside Greater Manchester Police and a brand...

More News

Manchester Private Hospital expands team with four key appointments to support UK growth

Manchester Private Hospital (MPH) has announced four strategic hires to bolster its team as part of an ambitious nationwide expansion. The new appointments demonstrate the...

Zen Internet strengthens business division with appointment of Jon Nowell

Rochdale based Zen Internet, the UK’s longest standing independent telecommunications and network connectivity provider, has appointed Jon Nowell as managing director of its Business...

Unhooked appointed to promote Oxford Innovation’s new Bolton centre

Stockport-based PR agency, Unhooked Communications, has been appointed to deliver the PR campaign for The Wellsprings, Oxford Innovation’s newest innovation centre in Bolton. Part of the...