AppointmentsSam Booth to become pro-manchester chief executive

Sam Booth to become pro-manchester chief executive

pro-manchester today announces that deputy CEO, Sam Booth is to become pro-manchester chief executive with immediate effect.

Sam will become the first female chief executive in pro-manchester’s 32-year history, a feat she is very proud of: “I am extremely honoured to be pro-manchester’s first female chief executive. We’ve had some very successful women chair our board in previous years and I aim to follow in their footsteps with the running of this great organisation,” said Sam.

The appointment comes after John Ashcroft officially handed in his notice to the pro-manchester board after nine years with pro-manchester last week.

Sam has been an integral part of pro-manchester’s growth from a small, effective membership network to a sophisticated business development organisation, during her eleven-year career with the company.

A firm part of the Manchester business community, Sam is a familiar face to most, constantly and efficiently working to bring businesses together in the city region.

With roles in events, business development and her most recent role as deputy CEO, Sam knows pro-manchester inside out.

Of the board’s decision to appoint Sam, pro-manchester chairman, Alistair Cree said: “When we were discussing John Ashcroft’s replacement, there was really no other candidates for us as a board.

“Sam has been an important part of pro-manchester for over a decade and after impressing the board as deputy CEO, she was the first person we asked.

“We are sure that Sam will now take the business to the next level and look forward to seeing what her and the team will achieve in the coming years.”

Of the appointment, Sam Booth said: “I am delighted to take up the role as pro-manchester chief executive. I have learnt a lot during my time here and am excited to hit the ground running.

“I have worked closely with John Ashcroft to develop the business and I look forward to pushing pro-manchester further.

“It is a pleasure to head up what is now a strong team of eight talented individuals and I am certain they will help me to drive the business where the board and I want it to go.”

Latest

Squire Group joins BFA as franchise sector growth continues

LEICESTER, UK – May 29, 2026 – Squire Group has officially joined the British Franchise Association, further strengthening its involvement in the UK franchise...

The Signal Crisis Is Why Your Online Ads Feel So Weird — and Manchester Businesses Are Feeling It Too

You buy a coat from a Northern Quarter boutique online. Done. Sorted. But for the next three weeks, every website you visit is absolutely...

Medium‑Sized Businesses Reassess SharePoint as Governance Gaps Emerge

London, UK – 28 May 2026 — Rising search interest around SharePoint best practices is drawing attention to a recurring challenge for medium‑sized organisations: how...

JVR Consultancy highlights the operational complexity of rail supplier compliance requirements

Compliance advisory firm JVR Consultancy is encouraging organisations operating within the UK rail sector to take a more structured approach to supplier assurance and...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Caroola Accountancy Launches New Apprentice Intake Amid Rising UK Unemployment and Strong 80% Pass Rate

Caroola Accountancy, one of the UK’s largest specialist accountancy providers, is actively recruiting its sixth cohort of apprentices at a time when the wider...

Man City vs Aston Villa LIVE Pep Guardiola names final Man City XI and makes sweeping changes

Manchester City welcome Aston Villa to the Etihad Stadium for the final day of the Premier League season and Pep Guardiola's final match in...

JVR Consultancy highlights the operational complexity of rail supplier compliance requirements

Compliance advisory firm JVR Consultancy is encouraging organisations operating within the UK rail sector to take a more structured approach to supplier assurance and...

The Signal Crisis Is Why Your Online Ads Feel So Weird — and Manchester Businesses Are Feeling It Too

You buy a coat from a Northern Quarter boutique online. Done. Sorted. But for the next three weeks, every website you visit is absolutely...

More News

Zen Internet strengthens business division with appointment of Jon Nowell

Rochdale based Zen Internet, the UK’s longest standing independent telecommunications and network connectivity provider, has appointed Jon Nowell as managing director of its Business...

Unhooked appointed to promote Oxford Innovation’s new Bolton centre

Stockport-based PR agency, Unhooked Communications, has been appointed to deliver the PR campaign for The Wellsprings, Oxford Innovation’s newest innovation centre in Bolton. Part of the...

CTI Digital appoints new CEO to drive innovation and growth

CTI Digital, the North West-based full-service digital agency, has appointed Chris Burgess as its new Chief Executive Officer to lead its growth strategy and...