AppointmentsSam Booth to become pro-manchester chief executive

Sam Booth to become pro-manchester chief executive

pro-manchester today announces that deputy CEO, Sam Booth is to become pro-manchester chief executive with immediate effect.

Sam will become the first female chief executive in pro-manchester’s 32-year history, a feat she is very proud of: “I am extremely honoured to be pro-manchester’s first female chief executive. We’ve had some very successful women chair our board in previous years and I aim to follow in their footsteps with the running of this great organisation,” said Sam.

The appointment comes after John Ashcroft officially handed in his notice to the pro-manchester board after nine years with pro-manchester last week.

Sam has been an integral part of pro-manchester’s growth from a small, effective membership network to a sophisticated business development organisation, during her eleven-year career with the company.

A firm part of the Manchester business community, Sam is a familiar face to most, constantly and efficiently working to bring businesses together in the city region.

With roles in events, business development and her most recent role as deputy CEO, Sam knows pro-manchester inside out.

Of the board’s decision to appoint Sam, pro-manchester chairman, Alistair Cree said: “When we were discussing John Ashcroft’s replacement, there was really no other candidates for us as a board.

“Sam has been an important part of pro-manchester for over a decade and after impressing the board as deputy CEO, she was the first person we asked.

“We are sure that Sam will now take the business to the next level and look forward to seeing what her and the team will achieve in the coming years.”

Of the appointment, Sam Booth said: “I am delighted to take up the role as pro-manchester chief executive. I have learnt a lot during my time here and am excited to hit the ground running.

“I have worked closely with John Ashcroft to develop the business and I look forward to pushing pro-manchester further.

“It is a pleasure to head up what is now a strong team of eight talented individuals and I am certain they will help me to drive the business where the board and I want it to go.”

Latest

Five sales metrics every Manchester startup should track

Manchester's tech and e-commerce startups often focus heavily on product development and marketing impressions. It's common to see founders celebrate website traffic peaks while...

Louis Mulholland Unveils Upcoming Historical Novel Perfectly Imperfect

An Emotional Story of Strength, Acceptance and the Need to Belong UK, July 3, 2026 – Author Louis Mulholland will publish his latest novel, Perfectly...

How to create an office people want to work in

Modern offices must prioritise well-being and engaging design to boost productivity and encourage consistent in-person attendance. Gone are the days when a desk setup and...

Copious Ltd launches Litigated.com, expanding AI technology from housing disrepair to legal intelligence

Copious Ltd has officially launched its AI-powered legal intelligence system, Litigated.com. Designed to help law firms process complex evidence faster, Litigated can reduce administrative workload...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Contractors must prioritise safety before entering occupied properties, warns Timberwise chief

Property care expert says better planning is essential to protect homeowners, vulnerable residents and the wider public during specialist treatment work A leading UK property...

PR Fire Highlights the Ongoing Importance of Press Release Distribution for Brand Growth in 2026

London, United Kingdom — 30 June 2026 — Standing out in today's digital landscape has become increasingly challenging, making reliable communication channels more valuable...

Select event in Manchester highlights home care business opportunities

Increasing numbers of people are recognising the huge opportunities of the social care sector. Now a team from Walfinch home care is offering ambitious investors the...

Business Number Plate Sales Double as Firms Use Registrations to Extend Fleet Life and Go Viral

SWANSEA, UK. June 30th, 2026 - Private number plates are increasingly being used by UK businesses for reasons that go far beyond personalisation, according to Plates4Less. While...

More News

Zen Internet strengthens business division with appointment of Jon Nowell

Rochdale based Zen Internet, the UK’s longest standing independent telecommunications and network connectivity provider, has appointed Jon Nowell as managing director of its Business...

Unhooked appointed to promote Oxford Innovation’s new Bolton centre

Stockport-based PR agency, Unhooked Communications, has been appointed to deliver the PR campaign for The Wellsprings, Oxford Innovation’s newest innovation centre in Bolton. Part of the...

CTI Digital appoints new CEO to drive innovation and growth

CTI Digital, the North West-based full-service digital agency, has appointed Chris Burgess as its new Chief Executive Officer to lead its growth strategy and...