Beer Piper, the UK’s market-leading beer line cleaning company, has marked a new chapter in its 30-year history with a £250,000 brand investment and a move to bigger premises in Trafford Park.

The significant investment and move comes after the company was successfully acquired by Dovefield Ltd in February 2018.

The Greater Manchester-based company was established in 1988 to provide a second-to-none beer line cleaning system for the UK’s hospitality industry. It aims to reduce beer wastage, increase yield for landlords, bar owners and bar managers, and to make cleaning beer lines less time consuming, less costly and less impactful upon operations, giving pub operators and brand owners real time data on their dispense systems.

Since the company launched, it has continued to innovate and develop its products year after year, building up a strong customer base. Beer Pipers services and products are now used all over the world with an impressive client roster including Brew Dog and True North.

The move to bigger premises in Greater Manchester means that Beer Piper now has access to more warehouse and office space for its expanding team, which will future-proof the business. The brand currently employs nine full time staff in Manchester and has invested heavily in providing service teams across England, Wales and Scotland.

As well as moving to the larger facility in Trafford Park, Greater Manchester, Beer Piper has invested heavily in recruitment and marketing, which includes business to business PR, social media and digital communications. Beer Piper expects its turnover to exceed £2 million in the next financial year.

Additionally, Beer Piper is currently working on a new Wi-Fi-enabled machine, which will allow customers to create bespoke cleaning programmes using a mobile phone app, and report easily on progress using cloud-based technology.

Jeff Singer, Commercial Manager for Beer Piper, commented: “This has been an exciting and historic year for Beer Piper, with a move to new, bigger premises and significant investment into our brand positioning and marketing communications. At the heart of our business is our firm belief in the value that we provide to our customers. We don’t just provide a service, we partner with our customers to ensure that they are supported and looked after for the duration of our relationship, and some of our customers have been with us for over 20 years.

“Beer Piper’s beer line cleaning systems and services means that landlords, bar managers and owners can increase their yield, and clean their lines efficiently and quickly, even when open to the public. Our systems use powerful, new generation detergents that are manufactured from environmentally friendly ingredients by new parent company, Chemisphere UK, and our unrivalled technical expertise means we offer an exceptional service to our customers. We pride ourselves on trust, and all of our team members are fully engrained in the values of our company.

“Going forward, we plan to invest even more in new cloud-based technology that will enable us to provide endless reporting options for customers and work even faster and smarter. We also aim to grow into our new premises and recruit more senior level employees, and even more service teams across Great Britain.

“We predict an exciting future for our brand, as bar managers and hospitality owners demand even more from their partner organisations. We are fully prepared to meet these increasing demands, and we maintain our goal to become the most comprehensively used, most reliable and most recommended beer line cleaning system, not just in the UK but internationally.”

The founders of the UK’s first inflatable theme parks have targeted ten new site openings for 2019, as they unveil ambitious expansion plans.

Inflata Nation run popular indoor inflatable arenas, filled with gigantic ball pools, tall slides, climbing walls and obstacle courses.

Founders Michelle and Matt Ball opened their first park in Manchester’s Trafford Park in October 2017.

Other centres soon followed in Cheshire, Glasgow and Beverley, as well as their first franchise operation in Birmingham.

And now Michelle and Matt say they’ve set their sights on ten new launches in the coming 12 months, including their first in international territory.

Michelle, headquartered in Southport, Merseyside, says: “Our first franchise site opened in Birmingham earlier this year – and three more franchise locations are already in development, with several others in the early stages.

“We think ten new locations for 2019 is a very realistic prospect as the market continues to expand – which is great news for anyone who’s been waiting for Inflata Nation to arrive at a venue near them, as we’re hoping to spread across the UK.

“And we’re also busy formalising what will be our first international franchise, with plans to expand into further international markets next year.

“The precise details of that venture is strictly under wraps for the moment, but it’s extremely exciting for Matt and I.”
Matt said: “Our model has proved successful so far and we are aiming to roll it out even further over the next 12 months.

“We believe that Inflata Nation offers not only a unique experience for our customers but is also perfectly suited to an ambitious expansion strategy and is an attractive franchise opportunity.”

Inflata Nation is currently in discussions over a handful of other ‘interesting’ sites that will offer new attractions.

Michelle said: “We are delighted with the progress we have made this year, with the new sites in Runcorn, Birmingham and Beverley all up and running.

“We are determined to push on with our plans and retain our position as an industry leader.

“There are exciting times ahead for Inflata Nation and we can’t wait to give more and more people the chance to bounce in our arenas.”