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Democracy Welcomes Four New Clients Won in Lockdown

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PR agency Democracy has strengthened the diversity of its client base with wins from the tourism, energy and home sectors.

Outdoor adventure centre Plas Menai, pioneering energy retailer Love Energy Savings and hand-crafted furniture brand Made Below have all committed to work with the agency, while at the same time AkzoNobel has increased their remit to handle PR across further divisions.

Welsh National Outdoor Centre Plas Menai, based in Caernarfon, enlisted Democracy to implement an overarching comms strategy that includes repositioning the attraction as a go-to authority voice for the Welsh tourism industry.

It follows successful similar campaigns for clients including Zip World and White Water Rafting.

Bolton-based Love Energy Savings brought Democracy on board to drive awareness across consumer and trade channels of the millions of pounds of savings on their utility bills they can provide for both businesses and the public alike.

Made Below joins Democracy’s expanding mix of interior clients, which is already home to Dulux and Tile Giant. The artisan furniture brand, launched in lockdown, crafts characterful ottomans, footstools and benches that Democracy will showcase across the interiors and lifestyle press.

Democracy founder and head of agency Jen O’Grady says: “The events of recent months have shown how vital it is for businesses to get their external comms mix right and PR has really shone as a discipline.

“We’re immensely proud to have steered our current clients through these unprecedented times with our extensive understanding of the shifting media landscape and senior strategic counsel and look forward to delivering the same results for Plas Menai, Made Below, Love Energy Savings and AkzoNobel.”

Democracy, which this year celebrates twelve years in business, employs 30 staff and works with clients including heycar, Cartridge Save, ATAG, Tequila Rose, Eisberg and East Lancashire Railway.

Are you Made for Manufacturing? The search begins for manufacturing excellence in Greater Manchester

Manufacturers in Greater Manchester are invited to apply for a high-calibre and fully-funded practical, hands-on programme that will enable them to improve quality of service and product, ensure better lead times, and reduce overall business costs.

GC Business Growth Hub’s Made for Manufacturing programme launches at the end of September and is looking to recruit manufacturers of all sizes who are focused on improving efficiencies and growing their workforce.

The group-based programme will take place over a ten-week period and offers tailored advice and support from expert speakers, peer-to-peer learning, and one-to-one support from an expert Manufacturing Advisor based within GC Business Growth Hub, part of the Growth Company.

Through a combination of virtual tours looking at good industry practice, workshops and engaging practical activities, Made for Manufacturing is an opportunity for business owners and leaders to hold a mirror to their company and commit to actions that will lead to continuous improvements.

The Made for Manufacturing programme’s three areas of focus will be:

  • Measure Something
  • Do Something
  • Learn Something.

The programme will help participating companies to improve quality, costs and lead time performances in the pursuit of better profitability.

Programme Manager and Manufacturing Advisor, Nick Brandwood, said: “This is an excellent opportunity for businesses in the manufacturing sector that want to maximise profits, achieve the best possible quality and develop the best possible people.

“These dynamic, virtual workshops are designed to help businesses rapidly plan and implement activities in the workplace. Successful applicants will only need to be away from the shop floor for two to three hours at a time, and in each session will identify an improvement opportunity to put straight into practice. It’s for leaders, it’s for do-ers.

“Group sizes are limited to ten businesses, so we would urge interested companies to apply as soon as possible, to help them thrive in the current climate with relevant support that’s tailored for their needs. Our challenge to them is: Are you Made for Manufacturing?”

Over the past five years, GC Business Growth Hub’s Manufacturing Team has worked with 600 manufacturing companies, delivering a £20m-plus increase in sales and supporting the creation of over 300 jobs.

Made for Manufacturing sessions are designed to share ideas, offer support, and pinpoint practical actions as a prelude for manufactures to return to the shop floor, engage with their teams and deliver long-lasting improvements.

The first 10-week programme begins w/c 28th September and ends mid-December.

The closing date for the first group on Made for Manufacturing is Friday 11th September. Businesses can apply at businessgrowthhub.com/madeformanufacturing.

Businesses looking to access specialist support can visitwww.businessgrowthhub.com for more information about the organisation’s extensive range of services. GC Business Growth Hub is part-financed by the European Regional Development Fund (ERDF), and is also supported by the Greater Manchester Combined Authority and Greater Manchester local authorities.

 

Kuits advises Coronation Street on storylines as soap recommences production

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Commercial law firm Kuits has been advising Coronation Street on a number of storylines as the soap recommences production.

Following the relaxation of lockdown restrictions, the writing and filming of the popular show is back underway, with Kuits offering expert legal assistance on a number of upcoming plotlines.

The Kuits corporate team has assisted by providing guidance on company arrangements and finance structures for upcoming stories that will impact the show – mirroring the work the team has been doing with businesses across the North West to help them navigate through the coronavirus pandemic.

Other areas the firm has offered detailed advice on include property, planning, wills and probate, and insolvency.

Kuits has been supporting the long-running soap for a number of years, which has resulted in the development of a strong and trusted relationship between the firm and Coronation Street producers and researchers.

Kuits executive partner, Robert Levy said: “In delivering on-screen narratives that offer accurate portrayals of real-life situations that affect everyday lives, Coronation Street continues to lead the way.

“By using our commercial expertise, Kuits is pleased to offer legal advice on a wide range of different storylines, ensuring that they are true to life as possible.”

A Coronation Street representative said: “Viewers can look forward to watching some fascinating stories develop in the next few months and we thank Kuits for their help in making them as accurate as possible.”

ScottishPower commits to helping Greater Manchester small businesses make a green recovery

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ScottishPower has committed to new support measures for its small business customers across Greater Manchester to help enable a green economic recovery from the coronavirus pandemic.

Throughout the outbreak, the company has implemented new ways to help small businesses work towards economic recovery.

The energy company is committed to helping business customers work towards a green recovery with a free online Energy Saving Toolkit, which was developed in association with the Carbon Trust. It is packed with advice on how businesses can start to plan their future and set up greener, more energy efficient processes to help reduce costs and emissions.

As part of its pledge to work with businesses to help them become more energy efficient, ScottishPower will be restarting the roll out of its smart meter programme later in 2020. Smart meters allow business customers to have visibility of how much energy their business is using and what that means in pounds and pence. This gives them the ability to make changes that will bring down both usage and costs.

ScottishPower has also enhanced its online tools to give customers more flexibility and control. There are a range of payment support options to help businesses, including the ability to manage payments online through their Direct Debit manager tool.

A dedicated business support team is also on hand to discuss payment options if income has been impacted, while those businesses unable to operate can contact the ScottishPower’s Business Debtline for advice and support. The team will be on hand to help set up affordable repayment plans.

ScottishPower is also working closely with Zero Waste Scotland’s Energy Efficiency Business Support Service which provides access to free energy advice, online training and interest-free loans for small businesses.

Andrew Ward, CEO UK Retail at ScottishPower, said: “We know that for some businesses, the main concern just now is survival and we’re here to help them through these incredibly challenging times.

“Equally, for those small business customers who are planning for the future, we’re committed to supporting them with the right tools to reduce their energy costs. It’s an opportunity now for businesses to plan for their future and our Energy Saving Toolkit offers them a chance to map out more energy efficient measures they can take by comparing how similar businesses in the same sector have cut costs through things like lighting, heating and improved energy management.

“The world has changed forever and now is the time for businesses to adapt and deliver a green recovery that supports jobs, investment and economic growth. We’re here to help and will continue to do that.”

Angela Jackson, ScottishPower customer and owner of The Wonder Spot Cafe, said: “We are a new business. When we plunged into lockdown, and the café was forced to temporarily close, our income stopped immediately and we feared the worst.

“Having spoken to ScottishPower, I can report that their systems are flexible and they have an emotionally intelligent approach to queries. We were given time to pay, and the tone of the call came from a place of empathy and understanding.

“Huge thanks to ScottishPower for taking a humane approach with their customers in this unprecedented time.”

The company is committed to leading the way on the road to Net Zero and generates all its energy from renewables while also investing in smart networks and new technologies that will supply energy in future.

New drinks company poised to build a premium brand portfolio for the on and off trade

A newly-formed drinks company focusing on spirits is set to curate, create and craft a portfolio of premium drink brands for the On and Off trade.

Spearheaded by grassroots industry professional Becky Davies, former On-Trade Sales Director at Mangrove Global, and powered by Manchester-based firm Kingsland Drinks, the new company will benefit from Kingsland’s unrivalled route to market and end-to-end category service, but will run as an entirely separate business dedicated to providing luxury and premium drink brands and expertise to the On and Off trade.

Davies sits at the helm of the company and has enjoyed a long-standing career in the spirit and hospitality industries, working through the ranks at a number of high profile, heavyweight cocktail bars in Manchester and Leeds, before making the move into sourcing, sales and management.

During her time at Mangrove Global, Becky worked with over 40 different premium brands spanning over multiple different spirit categories, some of which are now successful global brands having been nurtured and seeded in the UK On trade.

The new company – set to be named and officially launched soon – will offer a portfolio of authentic, premium agency brands alongside a significant range of new and emerging brands that have been crafted with the utmost care and best intentions.

Davies comments: “Spirits in particular have been my passion for over a decade, the innovation and creativity illustrated on a daily basis is incredible to be part of. I can’t wait to bring all of that to the new company with the freedom to shape a seriously brilliant portfolio of purposeful brands and service some of the hospitality industry’s best outlets.

“I’ve grown through the industry, making great connections and long-term relationships along the way. I come into the role with a focused objective to build compelling, relevant and conscious brands with a team of knowledgeable drink specialists.”

The new company, based in Manchester, is recruiting now for talented sales and marketing professionals with dedicated spirits experience and an agile and entrepreneurial mindset, ready for a new fulfilling challenge.

Davies comments: “My focus right now is to continue my search for exciting, innovative and – where possible – first-to-market liquids and brands to collaborate with. We want to bring together a team of experts who strive to be part of something with real momentum, energy and ambition. This is a unique opportunity to join an exciting new venture and to contribute to and build from the ground up.”

Andy Sagar, Executive Chairman of Kingsland Drinks, comments: “It’s early days in the formation of the new company, but we’re very much behind supporting its growth and footprint across the industry. Under Becky’s expert eye, it will exist as a standalone business with the freedom to grow and evolve naturally.

“Critically, its offering will be a welcome shot in the arm for premium drinks; UK consumers are increasingly seeking out new and exciting drinks and becoming more sophisticated in their choices and knowledge. We’re already hugely excited about the offering Becky is curating and have incredible confidence that, with Becky at the helm, it’ll become a destination for outlets seeking stand out luxury and premium drink brands.”

Plans for new development at One City Road go public

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Marshall CDP will host a digital public consultation to launch emerging proposals for One City Road in Manchester city centre.

A virtual consultation will go live from Wednesday 12 August and will remain accessible for over two weeks until Monday 31 August.

Marshall CDP along with their project team is preparing to submit a planning application to Manchester City Council. Proposals include the redevelopment of an existing, 1980s office building to be replaced with two new office developments.
The plans outline two proposed buildings providing 370,000 sq. ft. of high-quality Grade A office space across 11 and 14 storeys. The proposed scheme has been designed within the guidance of Manchester City Council’s recently endorsed SRF for First Street.

The team involved in the project has significant experience and knowledge of the First Street masterplan. The scheme is designed by Jon Matthews Architects. Planit.ie is landscape architect and Deloitte is leading on planning consultancy.

Due to current restrictions put in place by the Government to safeguard against Covid-19 the consultation will take place across digital platforms.

Simon Marshall, managing director of Marshall CDP said: “Our proposed plans present an opportunity to deliver high quality office accommodation in a sustainable, thriving and eclectic neighbourhood.

“We have selected a project team that understands the wider First Street SRF and who has worked on the scheme previously. They understand the context of the One City Road site in relation to the wider scheme and our aim to create an attractive environment that complements the surrounding neighbours.

“We are presenting plans digitally and hope to gain some interesting insight and thoughts from the public. We welcome all suggestions and look forward to seeing the responses.”

There will be an opportunity to submit comments on the plans through the website until Monday 31 August, please visit: www.onecityroad.co.uk
The project team will be monitoring and responding to any queries.

Luxury Manchester aparthotel introduces contactless concierge as part of post-lockdown digital strategy

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Manchester’s only luxury aparthotel CitySuites has introduced new technology and digital-first services to bolster its revised Covid-19 social distancing procedures.

Developed by its digital agency partner Absurd, CitySuites has created a bespoke contactless check-in process that eradicates the need for guests to go through the typical registration process on arrival.

The solution, which has been designed to integrate with CitySuites’ existing PMS (property management software) booking system, enables guests to input all required information prior to arrival, simply verifying their identity on entry to the aparthotel.

The move is part of an ongoing programme to enhance both the physical and digital experience offered by the luxury five-star hospitality business, which is part of the Select Property Group based in Alderley Edge, Cheshire.

Oliver Bailey, co-founder of Absurd, says: “We’re working with CitySuites to continually evolve their digital capabilities and end-to-end service design. This latest launch will not only benefit the guest experience with a quicker check-in process but it minimises contact time, enabling customers and staff to stay safe, while complying with social distancing measures.

“Using our unique approach, to understand both the needs of guests and CitySuites’ teams, we’re able to identify the most relevant and value-add services to bring to market. Many service requirements for CitySuites differ from the more typical hotel needs, due to the specialist accommodation offered. This latest service was prioritised within the development schedule to allow CitySuites to quickly adapt to changes required due to Covid-19 compliance.

“We’ve designed and built the technology for CitySuites, rather than bolt on third party software, to enable the service to go beyond just accelerating online check-in. It will facilitate ongoing communication with guests and more personalised marketing.”

Express check-in is one of a number of new initiatives that CitySuites has put in place in response to both Covid-19 and ongoing innovation. Earlier this year Absurd designed a bespoke online process for longer term guest bookings and launched CitySuites’ Embankment Kitchen restaurant site.

CitySuites is located in Manchester City Centre and combines the comforts of home with the luxury touches of a hotel, providing an exceptional living experience that surpasses standard serviced apartment accommodation.

THE INSIGHTS PEOPLE RAISES £500K FROM DSW ANGELS

The Insights People, the Manchester-based company which is a global leader in kids, parents and family market intelligence, has secured a £500k investment from DSW Angels, the business angel network focused on UK regional scale-up companies.

The investment will allow The Insights People to boost its international growth and follows its expansion into Brazil, Mexico and Canada in recent months. The company expects to create around eight new jobs in Manchester in the next six months.

The Insights People surveys 200,000 children and parents a year, providing clients with valuable insights into kids’ attitudes, behaviours, and consumption. Its award-winning market intelligence and portal enables users to tailor the results to their own requirements to inform their marketing strategy, identify market trends and evaluate return on investment.

Founded by Nick Richardson in 2017, it now serves clients across 11 countries including Amazon, F1, LEGO, Mattel, SEGA and Warner Bros.

The company has also appointed Stefan Lampinen as Chairman. Stefan’s career includes senior executive roles at Electronic Arts, NOKIA, Microsoft and Warner Bros – as well as being a member of Minecraft’s advisory board and the co-founder and chairman of the Swedish Games Industry Association.

Nick Richardson, CEO of The Insights People said: “We have achieved a lot in our first three years as a business, working with some of the leading global brands, building an incredible 30-plus strong team who continue to collaborate and innovate in a way which I have never witnessed before, and winning critical acclaim and coveted industry awards. The investment from DSW is an important next step to enable our further international expansion and to increase our investment in our research and technology-based teams in Manchester. I am also delighted to welcome Stefan to the team, whose experience will be of great benefit as we scale up our business on all fronts.”

The deal is the second completed since the start of lockdown by DSW Angels, the venture capital arm of Dow Schofield Watts. It recently indicated plans to invest £10 million of venture capital investment over the next 12 months to support post-Covid recovery in the UK regions.

David Smith, founding partner of DSW Angels said: “The world is changing fast and kids’ consumption patterns are changing with it. The Insights People helps companies to understand their attitudes and behaviour and engage successfully with the next generation of consumers.

“The business has shown great resilience during the lockdown with numerous new client wins and upsells. This was our fastest fundraise to date with all funds committed within the space of a day, which is testament to our investors’ confidence in the DSW Angels proposition and the quality of the business that Nick and the team have created.”

Sarah Walton and Anne-Marie Barnes of Weightmans LLP in Manchester provided legal advice to DSW Angels on the deal, while Stephen Chadwick of Beyond Corporate advised The Insights People.

Campfire Appointed by UK’s Fastest Growing Skincare brand, The INKEY List.

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Campfire welcomes the UK’s fastest growing skincare brand, kicking off the partnership creating aTikTok campaign gaining over 6.5 million views in one month.

The INKEY List believes better information drives better decisions. Providing people with a detailed understanding of products, ingredients and application, all at an affordable price.

Campfire has been appointed to achieve mass brand awareness surrounding INKEY’s, askINKEY service – a 24hr digital service, allowing people to speak to a specialist online regarding products and skin. Awareness regarding INKEY’s unique recipe builder that aims to provide consumers with the perfect combination of products, tailored to their skin type and needs is also of focus.

Campfire encouraged The INKEY List to adopt TikTok as its platform of choice, working en mass with nano and hero influencers to create content to not only talk about, but visually display through the use of video, focusing on the above two features of the brand.

Alex Brown, CCO says “At Campfire we’re proud storytellers and actively encourage our clients to try new platforms to reach their desired audience in creative, innovative ways. TikTok was a no brainer for us given the current opportunity on the platform. TikTok is often mistaken for a music and dance outlet, which is far from the truth. This misconception has caused other brands to hesitate, leaving the goal wide open for early adopters. If someone offered you the opportunity to run ads or create promotional content on Instagram or Facebook 5 years ago, wouldn’t you jump at the chance now?

We want to help people move with the fast-paced nature of social media, proudly steering them in unique and engaging ways to ensure they achieve success on their platform of choice.”

Colette Laxton CEO of The INKEY List follows up with : “We decided to partner with Campfire due to the level of creativity coupled with understanding both Alex and Joe presented us with. Social moves at a rapid pace… branching out into new platforms can sometimes be daunting. Overall, we’re extremely pleased with the results and partnership and can’t wait to see the further success of the campaign.”

In return INKEY saw over 60 pieces of content, spanning views of over 6.5 million within the first 30 days, surpassing the original 1million view target. The partnership has now been extended to further results globally and Campfire have been appointed to help launch INKEY’s latest product range – haircare.–

BOLTON COUNCIL DRIVES PROGRESS OF £1BN MASTERPLAN WITH DEVELOPER PARTNERS, SAYS DELOITTE REPORT

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Socio-economic changes caused by the COVID-19 pandemic have been accommodated by Bolton Council and its developer partners to ensure the delivery of the £1bn masterplan to transform the town centre by 2030, according to new analysis by Deloitte.

The investor prospectus commissioned by the council shows how its Vision 2030 programme will address economic and social change caused by the pandemic, allowing the town to fulfil its economic potential in the next decade and beyond.

The Deloitte prospectus examines how the council is working with its developer partners to respond to trends affecting its six landmark mixed-use schemes or ‘strategic intervention areas’ at Trinity Quarter, Church Wharf, Crompton Place/Bolton Victoria Square, Croal Valley, Cheadle Square and the new Blackhorse Street-Bolton Digital City.

Deloitte says Bolton’s town centre schemes “present an opportunity for remodelling the urban environment to better meet the demands and needs of a post-COVID society”.

The report says the mixed-use nature of the six schemes will contribute to Bolton’s economic recovery by providing the infrastructure required by people increasingly wanting to work, shop and play local post-COVID-19.

Bolton, says the report, may benefit as ‘going local’ presents future opportunities: “Town centres may become home to new spaces offering touchdown space for working collaboration, providing an alternative to both travelling to the regional centre and traditional office space.”

The diverse and flexible nature of the schemes that will deliver offices, co-working space, homes, retail and leisure over the next decade allows Bolton Council and its partner developers to accommodate widespread socio-economic change caused by COVID-19, such as:

• providing purpose-built large office floorspace to accommodate pandemic workspace guidance such as social distancing;

• including co-working space to reflect increasingly agile and flexible working trends;

• reducing retail floorspace and diversifying the high street offering;

• providing homes in close proximity to services, retail and workspace;

• improving public open space and increasing cycle routes and storage;

• meeting an increased need for digital opportunities by creating a ‘super-connected digital city’ including a digital hub ‘where businesses and people can thrive’;

• providing new and improved town centre attractions to attract people to an enhanced cultural offering.

By 2030, Bolton’s regeneration programme will have provided 1,700 homes and 4,411 full-time equivalent jobs; injecting £487.5m of gross value added (GVA) of additional economic activity. The council also forecasts an increase in the town centre population from less than 2,000 to more than 6,000 and an additional £48.7m of household spending, an annual boost of £7.3m to the visitor economy, helped by more green space and improved connectivity including four cycle schemes in the GM-wide Beeline network.

Bolton Council is also progressing multi-million pound bids to the Government’s Future High Street Fund and Towns Fund, contributing a potential £75m to regeneration projects across the borough.

The University of Bolton is less exposed than other universities to reductions in international student numbers due to COVID-19 and is well positioned to achieve its target of 20,000 students by attracting more students who want to study closer to home.

Simon Bedford, partner at Deloitte and head of the firm’s local government development team, said: “Bolton Council remains committed to delivering its plans for a redeveloped town centre and continues to engage with developers and investors to understand the implications of the pandemic on committed and emerging schemes within the six identified opportunity areas.

“Local retail centres will have a role in driving future economic recovery as consumers increasingly choose to buy local, supporting local businesses and supply chains post COVID-19.”

Councillor David Greenhalgh, leader, Bolton Council said: “The flexible and adaptable nature of our six mixed-use schemes, and the commitment of our developer partners, means we remain on course to deliver a transformed town centre by 2030.”