Home Blog Page 816

FRAGGELL PRODUCTIONS LAUNCHES D2C ADVERTISING DIVISION TO SUPPORT NATIONAL ECOMMERCE BRANDS DURING THE CURRENT CRISIS

0

An award-winning Manchester digital first video production agency has introduced an ambitious advertising content arm to support brands during the pandemic and beyond.

Fraggell Productions has developed its new division, called Fraggell Ads, to create videos for ecommerce brands to use in their paid advertising as it continues on its own strategic growth trajectory.

The agency will focus on delivering high performing, revenue driven video ads lasting between 15 and 30 seconds across Instagram, Facebook and Snapchat.

This came after the business recognised that the ecommerce industry has had major growth due to the pandemic, with UK sales predictions upgraded from £73.6bn to £78.9bn, according to analysts at Edge Retail Insight.

In response to this, Fraggell Productions wanted to provide a service to allow D2C brands to get effective converting content at an affordable price which also is proven to work on social media.

Co-founders Fraser Cottrell and Nicholas Beddows, aged 25 and 26, said: “We simply couldn’t afford to ignore the fact that demand for effective video ads for ecommerce brands. This, combined with the effects of Covid and lockdown restrictions, has undoubtedly sped up the pace.

“Having already built up a strong reputation in the social media sphere, we were fortunately in the position of being able to adapt and embrace the changes so that we can give brands precisely the content they want and have come to expect.

“The beauty of our offering is that our clients can send us their product from anywhere in the world and we can create the videos for them. This allows our clients to take a hand-off approach while we take care of the casting, location and user generated content.

“This also means that we can protect our clients, turn around content at scale, all while reshaping and repurposing marketing messages to reflect the current climate.”

Fraggell Productions counts PrettyLittleThing, BoohooMan, Lavish Alice, LADBible, Papa Johns, Gumbies and BootBuddy among its impressive portfolio of clients.

Generating a turnover of £200,000 in 2019, alongside a £100,000 pre-tax profit, Fraggell Productions aims to turnover £1m in the next five years. This will support a move in 2021 to a larger new office, which will allow the team to build custom sets and studios to increase the turnaround time on projects for clients, while providing students with real industry training.

Fraggell Productions was founded by Fraser and Nicholas when the pair left Ashton Sixth Form College aged 18. The business uses a blend of modern and traditional video skills to deliver personalised digital projects to regional, national and global brands.

Partnership between Greater Manchester Chamber of Commerce and IN4.0 with The Landing will bring accessible and affordable innovation support to SMEs in GM

A landmark partnership between the Greater Manchester Chamber of Commerce and IN4.0 with The Landing at MediaCityUK will bring world-class innovation and growth opportunities to the region’s SME business community.

The latest collaboration will combine the best in business innovation and SME support services to members of both organisations to improve the resilience of business owners and position them for future success as they navigate through the challenges of Covid-19 and the ongoing EU transition.

Through the combined leadership of Mo Isap, CEO of IN4.0 Group, and Clive Memmott, CEO of the Chamber, members will be able to access a unique joint package of innovation services to support SMEs across the 10 Greater Manchester districts to recover from current economic challenges and accelerate their growth.

Members will have access to the MediaCityUK Innovation Hub’s services including its Security Operations Centre (SOC) and Network Operations Centre (NOC) cyber support as a service, VR and Immersive Technology, Maker Space Rapid Prototyping, Internet of Things and Data services and Technology Talent Recruitment.

A comprehensive programme of innovation masterclasses, seminars, workshops and events will also be offered exclusively to Chamber members.

As part of the new partnership, all Chamber members will receive membership to The Landing Innovation Hub’s business lounge at MediaCityUK, and to its co-working, conferencing and meeting facilities where they can work, meet clients, secure deals and network.

Club members of IN4.0 with The Landing will also have access to a range of Chamber services and events. These include Chamber Primary Health Plan, Chamber Protect, Chamber Utilities, International Trade Support, Members’ Lounge, Policy Support, Skills for Growth – SME Support and MyGMCR, a new rewards platform which aims to promote the best Greater Manchester has to offer.

Mo Isap, CEO of IN4.0 Group said: “This is a landmark moment as we look forward to 2021. Start-ups, micro businesses, and SMEs are the bedrock of our economy and they are now going to be massively supported through this unique partnership with the Greater Manchester Chamber of Commerce.

“These businesses have been impacted the most and have faced great challenges. By doing this we are offering support to future proof their business while also realising Greater Manchester’s vision for being a Northern Gateway for innovation excellence.

“We want to make sure businesses across the region have access to the latest in innovation technology to help them thrive and grow and in doing so, we want to ensure innovation remains inclusive for all.”

Clive Memmott, Chief Executive of Greater Manchester Chamber of Commerce, said: “I’m delighted to be working with The Landing on this new partnership. It is particularly important during these difficult times that the business community comes together to share best practice, resources and support.

“Greater Manchester is home to some fantastic businesses which are leaders in their field, but they will have to rapidly adapt to the changes brought by the post-Covid and post-EU economy. Providing easily accessible, practical and high-quality support with innovation has never been more important.

“Together we will be helping them to adapt, grow and innovate as they deal with the challenges and opportunities that lie ahead.”

Salford Quays welcomes celebrity personal trainer

Lifestyle and Fitness Trainer Sam Witter has opened his first private fitness studio in Salford Quays, to create individual training programmes for clients across the region.

The 1000 sq. foot space is located on the ground floor of number 8 Quays Reach, Carolina Quay, It is fully equipped for one on one fitness coaching as well as nutritional guidance, which Sam has provided for clients such as Rita Ora, Coleen Rooney and Max from The Wanted.

“This is the first private space I have created to train my clients, having previously used private gyms and fitness studios,” says Sam. “The current climate has changed the way we operate and sometimes people prefer a private setting. By taking the space in this building, I can provide a socially distanced, holistic approach in an environment that is created for all types of client.”

Sam will be promoting his new premises with building owners, creative agency K2L. MD Scott Kennedy adds: “Sam’s studio is fantastic addition to the building and we’re delighted to help him promote it. His progressive, energetic outlook aligns perfectly with the environment we have here.”

“Having worked in the fitness industry for over 10 years, I know the personal approach is the one that works best so am delighted to launch my first studio to help people get real results, in a genuinely welcoming and private setting,” says Sam. “Salford Quays is a great location to be based, as the majority of my clients are professionals working in the surrounding area and this is incredibly convenient for them.”

New Estate Agency Launched in Trafford

0

Local Timperley resident, Abigail Thompson, has launched a boutique digital estate agency in the village.

Thompsons Estate Agents is a family-owned business and has been set up by former Miss. Altrincham, Abigail Thompson.

Abigail, who has more than seven years experience managing an award-winning estate agency in North Manchester, was born and raised in Timperley, attending Heyes Lane, Wellington High School and Trafford College.

Speaking of the launch of her new estate agents, Abigail Thompson’s, Director of Thompson Estate Agents, said: “I’m so excited to be launching Thompson Estate Agents in Timperley.

“It’s a long-held wish of mine to open a business in Timperley. I was born and raised here and still live in Timperley today with my young family. My grandparents lived here and had a local business on Woodhouse Lane East in Timperley for a number of decades so to be able to do the same us an absolute dream.

“I know I can offer unrivalled local knowledge on the area and combine that with my passion for offering exceptional customer service and my passion for finding people their perfect home – I know this will really work.”

Abigail’s first job in estate agency was at the Timperley branch of a large estate agency chain at the age of 16, meanwhile her family also worked in the property industry for many years before her.

The average price of a property in Timperley currently stands at £370,000. This represents a rise of 5 per cent in the last quarter and an increase of almost 10 per cent in the last year.

Thompson Estate Agents, which operates 8am – 8pm, seven days a week, offers a bespoke, personal service that reflects the varying needs and demands of the current buyer by offering a flexible working approach to buying or renting your next property including virtual valuations, online viewings and out of hours customer service.

Comprehensive Covid safety measures are in place including face masks worn, the use of hand sanitiser at all valuations and viewings before and after, two metre social distance rule observed at all times and only one household is present at each viewing.

McGOFF GROUP APPOINTS SAM AS CUSTOMER RELATIONSHIP MANAGER

The McGoff Group has appointed Samantha Britcher-Brentville from Lymm as Customer Relationship Manager at Downtown, its Manhattan-inspired Build to Rent development on the Manchester and Salford border.

In her new role, Sam will be responsible for lettings and property management at the 374-bed apartment scheme; she will look after the properties at Downtown on a day-to-day basis, supporting landlords by sourcing tenants and hosting show rounds, and helping tenants with after care and general maintenance.

She aims to help promote and increase the success of the McGoff Group’s first urban Build to Rent development and further establish the Downtown Asset Management division as a leading sales and lettings agent with high levels of service and quality customer care.

Prior to joining the McGoff Group, Sam worked for lettings agent Jordan Fishwick. As central administrative manager, she established a new department to manage legal, accounting and administrative procedures for all 10 branches within the group while also assisting landlords and tenants.

She is delighted to be applying her past experience to her new role, and said: “I was attracted to join the McGoff Group due to the varied nature of the position and wider opportunities across such a fast growing, entrepreneurial group. Downtown is an amazing scheme, completely unrivalled in the city centre and it is exciting to join the team at this stage.”

McGoff Group sales director, Paul Danks, added: “Sam has integrated perfectly into the team, working hard to find suitable tenants for our investor clients and providing support to tenants, some of whom have been impacted by Covid and required individual help.

“From a standing start, we now have more than 250 properties under the expert care of our lettings and management team which is a great basis from which to grow our expanding Build to Rent portfolio. We are continually looking at new sites for similar schemes and have a few in the pipeline which we will look to bring forward next year.”

Age 42, Sam is married with two young children. A Member of the Association of Residential Lettings Agents (MARLA), she spent 13 years living in Didsbury before moving to Lymm and enjoys spending time with her family and friends, days out, weekends away and walking when not working.

Downtown is an iconic building in Manchester’s skyline featuring six interlinked statement blocks cloaked with a glistening façade of gold coloured panels. Offering high end hotel-style services including a lobby with 24 hour concierge, gymnasium, thermal suite, media room, postal room, private dining and business centre, it also boasts undercroft parking, landscaped grounds, residents’ roof garden and terraces and ultra fast full fibre broadband from the 4th and Utility.

Apartments have floor-to-ceiling windows, outstanding views and a contemporary open-plan layout, some with private terraces. With people spending more time at home, and more people working from home than ever before, Downtown is in increasing demand from discerning tenants.

Mitchell Charlesworth appointed by Michael Carrick Foundation and British American Football Association

Manchester accountancy firm Mitchell Charlesworth has been appointed by Michael Carrick Foundation and the British American Football Association (BAFA) to provide a range of financial and business support services.

Michael Carrick, currently assistant coach at Manchester United FC, launched his charitable foundation in 2017 as part of his testimonial, which celebrated his 11 years as a player at the club.

Funds from the Foundation are used to create empowering opportunities where disadvantaged young people from across Greater Manchester and Tyne and Wear feel safe, valued, and inspired to achieve their full potential.

Last year, the Foundation engaged with more than 3000 people and delivered more than 20,000 contact hours through programme delivery, Carrick’s Boot Room campaign, and volunteering and training opportunities. Things have been a little different for the charity recently as they’ve faced these difficult and uncertain times, but this hasn’t stopped them from reaching those who need it most.

Since March 2020, in addition to online sessions, Michael Carrick Foundation has delivered more than 900 food parcels to families in need, 250 educational packs to youngsters being home-schooled, and regularly contacted children identified as at risk, to ensure they have the support they need to navigate this unprecedented situation.

Mitchell Charlesworth will carry out an independent examination of the charity’s accounts and support the Foundation in a number of key areas, including the preparation of accounts and guidance on the trustees’ annual report.

Lisa Carrick, Michael Carrick Foundation, Vice Chair said: “Mitchell Charlesworth is a well-regarded, regional firm known for its charity sector expertise which will be of great benefit to our Foundation and strengthen our financial processes. We are looking forward to working with them.”

BAFA is the national governing body for the sport of American football in Great Britain and is responsible for all regulatory, competition, performance and development aspects of the game.

The not for profit organisation is below the audit threshold but has chosen to voluntarily have a review engagement of its accounts by Mitchell Charlesworth as well as the implementation of cloud-based accounting software Xero, which the firm will provide training, business advice and follow-up support on.

Pete Ackerley, BAFA Chief Executive, said: “We are delighted with the work Mitchell Charlesworth has done so far. The implementation of Xero will enable us to access our financial information in real time and this will be invaluable as part of our 10-year vision to professionalise British American football.”

Speaking of the appointments, Mitchell Charlesworth associate Jamielee Johnston said: “These appointments further underline both our expertise in sport and experience of advising charities and not for profit organisations.”

Jamielee continues: “A review engagement isn’t as detailed as an audit, but it offers a greater level of assurance than an accounts preparation assignment. This type of engagement provides a limited form of assurance that a company’s financial statements comply with the applicable financial reporting framework. It gives an enhanced level of credibility to the accounts and is a cost effective and value-adding alternative when an audit is not required.”

Housemates launches industry-first platform allowing students to book accommodation in minutes rather than weeks

0

Housemates is today launching a revolutionary end-to-end student accommodation platform, allowing students to book and operators to take bookings in just minutes, rather than weeks. It will be the fastest, simplest and most secure booking option in the USD $180 billion global purpose-built student accommodation (PBSA) market.

Housemates’ innovative technology enables operators to manage multiple bookings at scale on one SaaS-based platform and allows students to view and book secured accommodation in just a few clicks.
The company’s vision includes powering a global ecosystem beyond its own marketplace utilising its booking engine to help operators take bookings via their own branded pages which can be used across multiple sales channels. The end-to-end platform will increase conversions, lower operators’ costs and provide valuable insights on booking behaviour.

Housemates also facilitates occupancy management, ensuring operators can manage bookings and availability and set rents and booking periods – all through the Housemates Occupy dashboard. The company is removing the need for operators to use outdated lead generation platforms, which makes filling occupancy more predictable and faster all at a much lower cost than any existing competitors. Housemates only charge operators 20 per cent of the first month’s rent on a complete booking, with no extra fees or hidden costs. This means the total fees are typically less than 2 per cent on successfully completed bookings compared with 3.5 – 20 per cent with other routes to market.

For students, the marketplace will provide a secure option to book accommodation quickly, safely and with full transparency. Student accommodation is often the most expensive transaction young people will have made in their life so far, and this can be especially daunting for students coming from overseas who are particularly vulnerable to fraudulent activity.

Action Fraud issued a warning to students in particular in 2018 after reports found prospective renters and students in the UK alone lost £22 million to rental fraud in the four years running up to the end of March 2018. Housemates onboards trusted accommodation providers, takes holding deposits so there is no need for students to be directed elsewhere, and processes all transactions through FCA-approved providers.

Housemates’ research revealed that the average time students spent researching, viewing and booking accommodation was five and a half weeks, particularly for international students who cannot view in person. This new hotel-like booking engine provides a quick solution which will reduce the booking time, eliminate painful waiting and allow students to rest assured that their accommodation is secured, ready for them to start the exciting new phase of their lives.

The coronavirus pandemic has seen operators struggle to deal with unprecedented circumstances, and a faster more flexible solution is required going forward. Through Housemates’ technology, operators have the flexibility for a bespoke approach with demand planning, differing rental periods and pricing. This can all be handled within the Housemates technology and will help future proof customer operations.

Housemates is currently raising a seed round to further fuel its growth. The company is initially launching in the UK and Ireland, with thousands of units secured from multiple providers. It is set to expand internationally in 2021 with partner backing from other student-first key players in the industry that will help to further the brand’s reach.

Lydia Jones, Founder and CEO at Housemates said: “We’re proud to have built a robust platform that will not only be time-efficient and ease anxiety for students but will also help eliminate legacy PBSA operator issues such as poor conversion rates, expensive leads, difficult occupancy management, high workloads and dealing with outdated information. For operators, this is the Shopify of student accommodation with the benefit of a marketplace too. PBSA is a $180 billion global industry, and with this platform operators now have the flexibility they need, and the transaction process is streamlined so that accommodation can be booked on the spot, with no middle-men, expensive commission or subscription fees. The coronavirus pandemic has shown us that both students and operators need flexibility and adaptability, and our technology is a huge step in transforming the industry on a global scale and helping it to bounce back.”

Northcoders expands marketing team with new appointments

Northcoders – the coding school for the North – has added to its marketing team with two new appointments: Karen Burns is the company’s new growth and relationship manager, whilst Beatrix Matyas becomes its new community growth manager.

Karen joins Northcoders from Leeds-based technology consultancy firm BJSS where she was the company-wide events manager. Karen has 20 years’ experience across employer branding, talent attraction, marketing, events, and community building. She has also been an active member of the Leeds Digital Festival steering panel.

Her new role will see her working closely with the commercial and B2C marketing teams to raise the company’s profile in the business, tech, and consumer markets through a number of core activities including events, podcasts and digi bytes.

Beatrix’s focus will be growing and nurturing Northcoders’ community of learners, using everything from social media to email marketing, and events. She has worked in content marketing for around four years and joins Northcoders from Digital Next. Prior to that she worked at theEword.

Both will also play a key part in delivering a consistent and holistic business-wide marketing strategy.
Karen said: “I have known Northcoders for a long time and have always admired its culture and values. It is genuinely a people-first organisation with community at its heart so I’m looking forward to adding value and amplifying its voice to our business, tech, consumer and alumni audiences.”

Ruth Ng, head of sales and marketing, commented: “Both Karen and Beatrix bring with some fantastic experience and I couldn’t be more excited to have them on board. As a business, Northcoders has adapted and evolved since the COVID pandemic hit, and we are now well placed to grow once again 2021. Their arrivals will help us build a strong, connected and diverse community of technologists across the country.”

Over the past two years, Northcoders has been selected as one of the country’s brightest tech stars in Creative England’s CE50 list and was named Business of the Year at the 15th Annual Chamber Business Awards. The firm also relocated its Manchester campus to a new 10,000 sq. ft space at Manchester Technology Centre and launched a Study Now, Pay Later scheme and Gender Diversity Fund.

Beyond Group continues its strategic plans for growth across its businesses

Beyond Corporate’s Real Estate team grows with the appointment of a partner and two new solicitors in Real Estate and Construction

Beyond Corporate has appointed three new additions to its highly successful Real Estate and Construction teams: Owen McKenna as Real Estate partner, Moe Yassin as Construction associate, and Zaeem Habib as Real Estate solicitor.

Manchester-based Beyond Corporate is part of Beyond Group, the growing legal business which also owns and operates specialist, award winning Family law firm McAlister Family Law. The appointment of three new members of the team reflects the Group’s target of continuing growth for Beyond Corporate, especially in the key areas of Real Estate and Construction which will be the subject of significant investment and which the Group hopes will drive continued growth over the next 12 months.

Owen McKenna, who has worked in the Real Estate sector for nearly 20 years, joins Beyond from Harrison Drury & Co, where he was a director, having previously held roles with DWF and Brabners.

His experience extends to freehold and leasehold sales and acquisitions, development and development funding, together with landlord and tenant and portfolio management work. He works predominantly with entrepreneurial property businesses and developers across industrial, retail, office and leisure sectors.

Moe Yassin joins Beyond from DWF: he is experienced in both contentious and non-contentious construction law, advising a wide portfolio of clients including private developers, contractors, subcontractors and local government. He also advises on a range of construction related matters within the energy sector. His core focus areas are preventive dispute resolution and adjudication.

Zaeem joins Beyond having held roles at Gorvins and Mary Monson Solicitors. His new role at Beyond involves working on a wide range of property issues, including freehold and leasehold acquisitions and disposals, landlord and tenant matters, Real Estate finance, and development and project work.

Beyond’s Real Estate clients include Rise Homes, New Care, McGoff Group, Property Alliance Group, Capital & Centric and Mulbury Homes.

James Flynn, who leads the Real Estate and Construction teams, said: “Owen, Moe and Zaeem are quality additions to the team, adding strength to the team as demand for our services continues to grow. Despite the pandemic, we have found that a lot of areas of the property market remain busy, and we are seeing a lot of activity across our sectors of expertise, in particular care, residential, energy and logistics. We also have a very healthy new business pipeline so we are delighted to have been able to increase our reach across both Real Estate and Construction.”

Matt Fleetwood, Head of Beyond Group, added: “We are beginning to see growth in Real Estate and both contentious and non-contentious construction businesses; these appointments reinforce our commitment to continued investment in the right people at the right time. We don’t recruit for the sake of adding numbers or bums on seats, but rather we target those people who can grow our business and add to the diverse and vibrant culture we created, and are dedicated to maintaining, within a highly traditional industry.”

Verastar Secures Appointment of Telecoms Heavyweight

Verastar Group, the leading provider of essential services to small businesses, has appointed former TalkTalk, Virgin Media and UKFast executive Lee Hull as Chief Executive Officer.

Verastar provides utilities, telecoms, insurance and digital payments services to more than 160,000 small businesses across the UK, trading under a number of customer-facing brands including kinex, Clear Business and The Insurance Octopus.

Hull joins the Manchester-headquartered group from TalkTalk Business, where he held the position of Managing Director.

He said: “Having watched Verastar’s rapid rise over the last decade, I am incredibly excited to lead one of Manchester’s flagship businesses through the next exciting phase of growth.

“The UK economy is going through major transformation, presenting many challenges but also significant opportunities in markets such as utilities, fibre connectivity, payments and insurance.

“No other provider offers the range of services that we do on one bill and, as UK businesses look for value and a trusted partner, Verastar is uniquely placed to simplify admin and reduce costs.

“Verastar is one of the best-kept secrets in the UK business market, with an enormous B2B customer base and 900 passionate and talented colleagues. We’re leading the way with 100% green energy and helping huge numbers of businesses connect to the full fibre broadband they need to thrive in years to come.”

Founded in 1998, Verastar Group achieved a turnover of £183m in the financial year ending April 2020.
Hull added: “The greatest organisations I’ve been part of over the last 20 years genuinely put the customer and the colleague at the heart of everything they do, and that’s my primary focus as CEO of Verastar.

“I want customers to love the simplicity and the value we bring, and I want them to enjoy every interaction with us. As our team continues to grow, I want our colleagues to feel good about working for Verastar, build brilliant careers with us and have pride in the level of service we deliver for customers.”

Hull replaces former CEO, Chris Earle, who informed the board earlier this year that he would like to step down after more than two decades with the company.

Verastar’s Chairman, Geoff Unwin, said: “We thank Chris for the remarkable job he has done in leading and transforming Verastar into the incredibly strong company it is today. Who, 22 years ago, could have believed the change that has so successfully taken place? We wish him every good fortune for the future.

“Lee brings a wealth of experience in B2B, having operated at exec level within some of the UK’s best-known brands. The small business market is one of the most vibrant sectors of the economy, and continues to be so, as evidenced by the rate of new company formation. Lee has all the attributes necessary to reach and service it.”