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Manchester tech firm takes two of the UK’s largest renewable energy facilities into the cloud with new IBM asset management system

Sam Whitear
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Ince Bio Power in Cheshire and Energy Works Hull, two of the UK’s largest renewable energy producing facilities, have undergone major digitisation projects to move their asset management processes to the cloud.

The operator of Energy Works Hull – Bioenergy Infrastructure Group (BIG), turned to Manchester-based technology specialist SRO Solutions, part of The Cohesive Companies, when it needed a new asset management system to ensure compliance with industry regulations.

SRO was able to provide access to IBM’s Maximo software via its own cloud-based platform, reducing the setup time by eliminating the need for any new IT infrastructure.

Tony Lackey, SRO Solutions managing director, said: “To implement a piece of enterprise asset management software usually takes months, and in the case of some clients, more than a year. We were able to implement much quicker for Bioenergy due to our cloud platform.

“The key benefit for BIG of choosing SRO’s cloud-based Maximo as a Service (MaaS) solution was the simplicity of setup – it only took us a few days to get the platform up and running. We were then able to start loading the company’s data into the system, so there was a massive time saving compared to a standard onsite installation.”

SRO gathered essential data relating to Energy Works Hull’s assets and equipment, and uploaded this information to the cloud. It took less than four weeks to meet the site’s compliance requirements and provide BIG with access to an operational asset management system.

Phase two of the project took place once the biomass facility was operational. SRO’s team carried out workshops to determine bespoke processes relating to work and inventory management, ensuring Maximo was tailored to the company’s specific needs.

Joe Lightfoot, project lead for SRO Solutions, said: “MaaS offers complete peace of mind because we take on all the responsibility that the client would usually have. It is a private and secure cloud-hosted solution that’s ISO 27001 certified. There’s no infrastructure involved, and we cover all the software. The client doesn’t need to worry about maintaining any servers, software or databases, and we also take on additional responsibilities like license compliance. Any problems can be easily reported through our support portal.”

Following the successful delivery of MaaS in Hull, SRO was contracted to upgrade BIG’s Ince Bio Power facility. The 22MW biomass plant near Ellesmere Port in Cheshire can process up to 170,000 tonnes of waste wood per year and generate electricity to power more than 42,000 homes.

The facility’s asset hierarchy, which details equipment and components on site, was uploaded to the cloud, along with data linked to job plans, users and security groups. SRO also created new start centres in Maximo, along with bespoke forms covering health and safety practices.

Mr Lightfoot added: “Digitising all these processes and forms in Maximo has brought everything together in one place. It has provided BIG with much greater control over its assets and inventory, and will simplify everything from maintenance management to stocktaking. In theory, Maximo will help increase uptime across both sites and also allow the company to benefit from economies of scale.”

Mark Roberts, Head of Engineering at Bioenergy Infrastructure Group, said: “SRO Solutions expertly moved us across to IBM’s Maximo software, implementing the computerised maintenance management solution professionally and efficiently without delay or trouble.”

£3 million 3D printing initiative aims to help Greater Manchester companies build back better

Sam Whitear
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Greater Manchester businesses are to benefit from a new initiative that will help them understand and utilise 3D printing technology in order to develop innovative products and services within their business.

The new £3.2 million initiative from Manchester Metropolitan University aims to help small and medium-sized enterprises (SMEs) in the region not only continue operating through the pandemic, but also build back better post-pandemic, by supporting them in adopting a new innovation-led culture that will encourage productivity and growth.

Many businesses have already benefited from the University’s 3D-printing support, designing new products such as deaf-friendly face masks.

But the Coronavirus (COVID-19) pandemic continues to cause enormous disruption to businesses across the region, with sectors such as manufacturing being no exception.

From experiencing issues with supply chains, which has made manufacturing products more difficult, to seeing a change in market conditions over the past 12-months – many businesses have been forced to adapt to remain operational.

But the initiative, PrintCity Network, which launches this month, will give companies the opportunity to use 3D scanning as a stop gap in the supply chain, allowing a business to remain operational when the chain is disrupted.

SMEs will also be able to diversify their product ranges and bring new products to the market quickly using 3D printing and digital manufacturing techniques.

PrintCity Network builds on the work of the University’s existing specialist additive and digital manufacturing hub, PrintCity, which offers a space for researchers, students, individuals and businesses alike to train or upskill, and access on-site 3D printing support and a commercial service to help make their manufacturing ambitions a reality.

However, PrintCity Network will take this one-step further, with the aim of developing a network of 150 pioneering, local SMEs – offering them fully-funded technical and business support during a period when finances might be tight.

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Professor Craig Banks, Academic Lead for PrintCity, said “More and more businesses have been looking to adopt digital manufacturing techniques, particularly during the pandemic.

“With many traditional supply chains being disrupted, SMEs have turned to PrintCity to use new methods of design and manufacturing during this difficult time, with many needing our support to adopt these new approaches.

“PrintCity has been supporting SMEs since its inception in 2018, utilising existing business support programmes such as the GC Business Growth Hub and Made Smarter North West Pilot Programme.

“But now, with this new, fully-funded service available to Greater Manchester SMEs, PrintCity Network will help support more businesses to innovate, boosting productivity, growth and jobs within the region.”

One such company to benefit from this support is Pennine Consultancy, who designed a concept for a deaf-friendly face mask that incorporated a clear face panel to make lip reading possible.

Pennine engaged PrintCity and is now using the technology and expertise that will be fully-funded for PrintCity Network.

David Butler, Director at Pennine Consultancy, said: “3D printing and vacuum foaming technology has been an absolutely essential element to the development of our product. It has allowed us to do our proof-of-concept and to rapidly produce the prototypes that we have needed efficiently.

“The support of PrintCity has been invaluable, giving us access to both the expertise and technology needed to design a product, which is not only fit-for-purpose, but suitable for the current market.

“I believe countless businesses could benefit from utilising what the University has to offer in this area.”

Mandy Parkinson, Head of Business and Public Engagement at Manchester Metropolitan, added: “In the current climate it will be essential to have a strong base of innovation ready businesses across Greater Manchester, in order to support our economy to recover post COVID-19.

“We see the PrintCity Network as being a key player in helping the Greater Manchester business community in this and we will provide SMEs with a commercially proven step-by-step innovation process, with an end result of either having a product, service or process launchable.”

The project, which is part-funded by the European Regional Development Fund, with the University matching funding to make a total package of £3.2m, will see investment in the latest additive manufacturing technology to add to PrintCity’s already impressive range of onsite equipment.

SMEs working with PrintCity Network will not only have access to this equipment, but will also receive in-depth innovation support in order to develop ideas and prototype new products prior to launch.

PrintCity Network launches this month, with the first cohort of SMEs in April 2021 being provided with much-needed support.

Teledata to Open Fourth Data Centre in Manchester

Sam Whitear
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Manchester cloud hosting and data centre operator Teledata, has announced that it will open a fourth data hall at its Wythenshawe facility. The expansion, which will see an additional 75 server racks become available for the firm’s cloud hosting and colocation customer base, will cover 2400ft2 of space and deliver an additional 300kw of customer power to the data centre. The data centre is scheduled to open in Spring 2021.

This new data centre marks stage two of a £2 Million expansion project announced by the company last year. Stage one of the project saw Teledata launch its third data hall in December 2020, which the firm reports is already full.

Matt Edgely, director for Teledata commented that data centre capacity in Manchester is nearing a critical point;

“Data centres form an increasingly important part of the national fabric, enabling remote and flexible working with high capacity networking and compute solutions to ensure peace of mind. We’re seeing a serious lack of new investment into high quality supply, particularly in our region, and this is leading to data centre space becoming harder to secure for businesses seeking to expand their hosting capacities and cloud networks.

“As businesses continue to run against the challenges of a global pandemic, with working from home more important now than ever, the requirement for resilient, secure and dependable data centre services and hosting solutions is critical. It is our aim to remain ahead of the curve, providing secure and powerful data centres for our client’s mission-critical data and online applications.”

Founded in 2005 Teledata is a Tier 3 data centre facility offering premium colocation, cloud hosting and data centre services to businesses across the UK. The firm’s solutions are designed to enable organisations to protect their applications, data and online presence from the damaging effects of downtime, and to make the most effective and efficient use of technology with secure and scalable hosting platforms tailored to business critical needs. The building has some of the most sophisticated security of any data centre in Europe, with an on-site police-linked, NSI Gold Approved, BS5979 certified control room and alarm receiving centre making Teledata unique in the UK.

College reaches 200 apprentice milestone

Sam Whitear
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A campaign by Hopwood Hall College to train 300 new apprentices in 12 months has reached a landmark milestone during National Apprenticeship Week.

The Rochdale-based college has just placed its 200th student into an apprenticeship and now hopes to smash its original target of reaching 300 by September 2021.
The students have been placed in businesses across Greater Manchester but the majority are in and around Rochdale.
They include Charlotte Larkin, 21, and Drew Keane, 18, who are working at Littleborough-based fire door manufacturer PDS.
Julia Heap, principal and CEO of Hopwood Hall College, said: “We are delighted to have reached the 200 milestone after we launched our pledge in September 2020, which demonstrates by working collaboratively we can make a difference by transforming lives together. 200 people are now in employment and learning new skills and we’re pleased we have reached this during National Apprenticeship Week.
“This year’s theme for National Apprenticeship Week 2021 is ‘Build the Future’ so reaching the 200 milestone is an extremely fitting showcase of the resilience of apprentices and employers during the pandemic.
“We’re overwhelmed by the amount of support given by businesses and it’s important now more than ever to build our partnerships to work together to overcome the skills and employment challenges for businesses, young people and residents of Rochdale and create opportunities for our community to thrive.”
Karen Barker, digital marketing manager and recruitment manager at PDS, said apprentices represent a core part of their business plan. “As an employee-owned business in Rochdale our mission is to provide employment, work experience and up-skill opportunities across the local community,” she said.

“Part of our social value commitment is to also give young people career progression and training opportunities via apprenticeship schemes.
“We currently have two joinery apprentices who are learning much-valued woodworking skills through onsite and offsite training.
“We’ve also just welcomed Charlotte and Drew, who will be completing their administration apprenticeship via Hopwood Hall College.

“Previous apprentices are now much valued employees of PDS. We recognise apprenticeships as an excellent way to attract new talent to PDS and an effective way to grow our business even further.”
Charlotte Larkin is an administration apprentice at PDS and said she was loving her role. “I was pleased to find out I could earn while I learnt,” she said. “This meant I could gain all the relevant qualifications without going back to college, while also earning an income and receiving the same benefits as other employees.

“Through working alongside experienced staff at PDS, I hope to learn job specific skills. I hope to gain a full-time position within the company on the completion of my apprenticeship.”
Drew Keane is also an administration apprentice at PDS and said: “I am hoping to gain experience and confidence working in an office environment and in the future to progress my career.”

Peel Ports ensures Manchester Ship Canal’s water management system holds during Storm Christoph

Sam Whitear
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During the heavy rainfall from Storm Christoph in January, Peel Ports, owner of Manchester Ship Canal, ensured the safety of vessels using the Canal, following a multi-million-pound investment in water management and maintenance.

Over the last six years, Peel Ports has optimised its water management systems, through a series of multi-million-pound investments to help ensure the safety of vessels navigating the Manchester Ship Canal.

This has included upgrades to the canal’s sluices, ensuring the sliding gates are capable of controlling varied and potentially dramatic increases in water flow during severe weather conditions.
Most recently this was tested during Storm Christoph, which caused huge disruption in the North West of England last month, with the equivalent of 40,000 Olympic swimming pools of water passed through the Weaver sluices in just 48 hours.

David Huck, Managing Director, Peel Ports Group, said: “We have accelerated further our planned investments, making significant improvements in our water management system along the Manchester Ship Canal, including optimising sluice gates and their control systems.

“In preparation for Storm Christoph, our teams were on the ground monitoring the water level and key infrastructure including sluices. Despite a huge amount of water passing through these gates, they continued to be capable of controlling the large increase in water levels which is testament to our ongoing investment and management.”

Part of this water management includes the response in the aftermath of heavy rainfall and storms.

During a storm, a huge amount of waste is washed into the canal, this waste is removed from the inland waterway for both navigational safety and operational reasons.

On average, 600 tonnes of waste a year is removed from Manchester Ship Canal. However, in the last week alone, it is estimated that 150 tonnes of waste will be removed following Storm Christoph.

David added: “In the areas of Manchester Ship Canal which we have responsibility for, we not only prepare for heavy rainfall but also remove navigational hazards in the aftermath of a storm. Along the banks of the canal, there is a huge amount of vegetation which can easily be washed into the water during adverse weather conditions.

“Any obstructions in the canal can prevent ships from freely navigating the inland waterway which is used to move goods between Manchester and Liverpool. It is therefore a priority to remove any large debris, as well as accumulation of general rubbish which we extract all year round to conserve the canal.”

Peel Ports has already committed to deliver further multi-million pound investments on the Manchester Ship Canal in 2021 and other mid to long term projects are currently being evaluated for future delivery, including upgrades to its control systems, locks, gates and sluices.

Jam comes full Sercle with Kesho

Sam Whitear
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Manchester, marketing communications agency, Jam has completed an exciting branding project for Kesho a financial technology partner, further strengthening its position as it moves into 2021.

Following a three-way competitive pitch, Jam was enlisted to rebrand two of the company’s core brands, Kesho and Curtains, whilst creating and launching a brand for a new consumer e-money account.

Providing credit union accounting software for over 30 years, Kesho and its core product, Curtains is widely used and trusted amongst hundreds of credit unions and financial organisations across the UK. Jam was challenged with upholding the brand’s heritage and maintaining customer loyalty whilst refreshing the brand in line with the company’s vision for the future.

Jam re-energised the brand, carefully developing a new narrative, creative and tone of voice that harnessed the brand’s heritage and customer-centric attitude, whilst embracing its digital future. With a bold new look and narrative, Jam transformed Kesho into Sercle introducing the refreshed brand to new and existing audiences across the industry. The brand’s industry leading accounting software, Curtains was also rebranded to Sercle Platform, providing cutting-edge technology to empower its partners and their members for the digital finance revolution.

Shaking up the digital personal finance market, Jam delivered Vox Money, an exclusively inclusive online e-money account for those previously overlooked by traditional banks and for those who generally like to move to a different beat. A clearly defined brand and proposition, vibrant creative and a bold narrative offers consumers financial progress.

Putting Sercle and Vox Money at the fore of the digital finance revolution, Jam designed and developed interactive websites for each brand, prioritising user experience, design and functionality.

With an entire suite of brand assets, Jam ensured every touch point was diligently planned and carefully crafted.

The huge success of the initial brand development project led to Jam being awarded the retained contract to deliver integrated, digital marketing strategies for both Sercle and Vox Money. The agency is tasked with launching the brands to the credit union and consumer market respectively, driving conversions and building brand equity.

Jam’s services will include digital and creative copywriting alongside the development and implementation of strong digital and social media strategies and bespoke creative assets.

Jaime Gee, MD of Jam said, “We are thrilled to be working with Omnio Global to deliver new brand identities and digital strategies reflective of the organisation’s innovation and dedication to not only financial technology solutions but exceptional customer service.

“It’s Jam’s proven experience within the financial services sector, teamed with our creative excellence and growth strategies that truly sets us apart. And during the economic uncertainty that we currently find ourselves in, our assurance that budgets are working as hard as possible to achieve strategic and measurable results gives our clients confidence that their budgets and brands are truly protected .”

Lindsay Ward, Executive Director at Sercle said, “Jam really impressed us with their thorough approach to brand development, extraordinary creative and clear understanding of our audience and the sector. The Sercle and Vox Money brands and propositions Jam has created are striking, future-proof and support our vision for the future. After the fantastic work delivered on bringing these two brands to market in a relatively short time frame, we knew they were the agency we trusted with our brands.

“We are confident that Jam’s approach, understanding of the financial services industry and the digital strategy they have devised for us, will have a positive impact on our strategic business objectives and ensure our brands have a strong presence in a competitive market.”

Jam has a wealth of experience in the financial services industry, with previous clients including Argos Pet Insurance, APJ Solicitors, Carrot Insurance, First Target Recoveries and Due Course.
Omnio Global joins Jam’s extensive roster of clients, which includes MakeUrMove, The Furniture Recycling Group, Brooks Life Sciences and Printworks.

Apprenticeship degree programme hailed a success

Sam Whitear
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Siemens’ degree apprenticeship programme is on target to deliver its 25th Industry 4.0-trained engineer.

The innovative skills solution added a ‘top up’ year to the four-year Higher Apprenticeship programme, giving participants a BEng (Bachelor of Engineering) in Control and Automation. This has now become a degree apprenticeship using the new apprentice standards

Co-designed and co-delivered by Siemens and the University of Salford it uses a block delivery model combining academic modules in automation, robotics, and embedded systems, Siemens S7 Certified PLC programmer training and accreditation, and a workplace project to solve a real-world problem.

Since its launch in 2017 an impressive 17 apprentices from across Siemens’ businesses have gained their degrees, with eight on target to graduate this year.

Kirsty Milne, 22, is part of the first cohort on the cusp of completing the four year degree apprenticeship programme.

While most of her friends went to university, Kirsty, then 18, moved 200 miles from her hometown of Barking to Manchester to begin her degree apprenticeship with Siemens Digital Industries.

She said: “My only apprehension about pursuing a different path was missing out on the university experience. The welcome I received from Siemens and meeting so many other apprentices put those fears to bed immediately.

“From day one I was working, learning, and getting real experiences of the potential career pathways I can take at Siemens.

“A lot of my friends graduated from university last year, which I was a bit jealous of, but come the autumn I will have my degree, four years work experience under my belt, and no debt. Taking this leap of faith has really paid off. This apprenticeship pathway has really accelerated my career.”

As well as creating a degree apprenticeship the ‘top-up’ solution has enabled Siemens to upskill a wide range of engineers at different points in their careers. Seven have achieved a degree to date and four are expected to graduate in 2021.

Jason Phin, Training Solutions Business Manager at Siemens, said: “Our ambition was to create a degree programme covering the range of practical skills and technical understanding that is needed in our workforce to fully capitalise on the opportunities of Industry 4.0, while attracting and retaining talent in our business.

“National Apprenticeship Week is the perfect time to celebrate the success of our degree apprenticeship programme and illustrate what can be achieved by collaboration between industry and academia.

“Siemens’ degree apprenticeship involves working and studying at the same time so you gain hands-on experience while training, along with a salary, and graduate without tuition fees.

“It’s proven itself as a fantastic alternative to young people wishing to explore a different path to university and achieve a degree.”

The academic upgrade is also available to Siemens’ customers and suppliers, both for apprentices, funded by the Apprenticeship Levy, or as a separate Continuing Professional Development (CPD) initiative for non-apprentices.

So far 16 experienced personnel have completed the programme, from businesses such as Amazon, GSK and Muller Dairies, with 11 apprentices and 16 non-apprentices expected to graduate this year.

It means the degree programme is forecast to have upskilled 79 young and experienced engineers.

Jason added: “It is a huge vote of confidence that both global companies and SMEs are buying into this programme with the knowledge that there will be immediate returns on their skills investment.”

Dr Steve Hill, Senior Lecturer School of Science, Engineering & Environment, University of Salford, said: “The University has a strong reputation of working closely with industry.

“I’m delighted that we are collaborating with Siemens to offer a programme which will equip participants with industry-specific understanding to enhance their skill-set and further their career in engineering.”

Siemens Professional Education (SPE UK), which coordinates Siemens’ apprenticeship provision, has been rated ‘outstanding’ by Ofsted, the education watchdog, since 2016.

Sefton Palm House appoints Pixel Kicks to create new digital presence

Sam Whitear
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Pixel Kicks, the Manchester based full-service digital agency, has been appointment by Sefton Park Palm House Preservation Trust to design and develop a brand-new website which is expected to launch in time for summer 2021 when, hopefully, lockdown restrictions will be eased and the attraction will once again be able to welcome visitors and take bookings.
The project was won via a competitive pitch and over the next few months the Pixel Kicks team will create a responsive website that will showcase the Palm House’s complete offering, including highlights from its collection, events, tickets and booking information, as well as its history and heritage.

Sefton Park Palm House Preservation Trust is a registered which was charity set up in 1996 to manage Sefton Park Palm House. The Trust raises all its own income and also makes an annual contribution to Liverpool City Council which goes towards building maintenance and supports an extensive programme of community events. It is also used for private and corporate events, including weddings.

Sefton Park Palm House was built in 1896 and is a Grade ll* listed building. The botanical collection housed there boasts over 200 plants from five continents, including rare species and one that is extinct in the wild.

Matt Hartley – principal sales and account manager at Pixel Kicks – said: ““Sefton Park Palm House is the jewel of Liverpool’s Sefton Park and is an iconic Victorian glasshouse which is much loved by the community and by people from across the region. We want to build on that profile so visitors can really appreciate what this unique venue has to offer, and why it deserves a place on wedding venue shortlists.”

Roy Boardman – director at Sefton Park Palm House Preservation Trust – added: “We want to partner with an agency that has proven experience in the venue sector and that understands what we stand for and what we want to achieve. Pixel Kicks is the ideal fit, so we are now looking forward to developing the site and launching it later this year.”

DTE BUSINESS ADVISERS APPOINTS NEW PARTNER TO ENHANCE OFFERING FOR CLIENTS

Sam Whitear
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DTE Business Advisers are delighted to announce the appointment of Derek Armstrong as partner to enhance its support for current and new clients and to assist with the growth and strategy of the practice. Derek joined DTE’s Accounts & Audit department on 1 February 2021 and is based primarily at the company’s Bury office.

An experienced Partner with over 20 years in practice, Derek is particularly skilled in advising the SME market in planning, business advisory, corporate and personal tax planning and business strategy.
Having spent most of his professional career working closely with business owners, Derek has an excellent understanding of not only day-to-day business operation, but also the worries and aspirations of business owners. His passion lies in providing clients with practical and actionable guidance to achieve their goals, as well as helping them optimise values through efficient tax planning.

At DTE, Derek will be responsible for enhancing the firm’s brand profile as well as expanding its offerings to more of DTE’s core clientele in Manchester, Bury and the North West.

Richard Taylor, Director and Head of Audit at DTE Bury, commented: “Despite the adverse effects of the pandemic, we have been extremely busy assisting clients and this has driven the need for team expansion. Derek is a highly proactive adviser with excellent strategic vision and a hands-on attitude in supporting clients, which resonates well with DTE’s mission of being a partner for success to our clients. I am delighted to welcome Derek to our team and wish him all the best for his future at DTE”.

Derek Armstrong said: “To join a practice and work with likeminded people who share the same vision and goals as myself is very refreshing. The organisation is in great shape and I am looking forward to introducing my skill set to assist with the growth, long term strategy and continued success of the business”.

THE INSIGHTS PEOPLE LAUNCH MEDIA MIX COMPASS TO HELP BRANDS IMPROVE ADVERTISING & MARKETING EFFECTIVENESS

Sam Whitear
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The Insights People the global leader in kids and parents market intelligence have today launched their Media Mix Compass a revolutionary media planning tool to assist brands and agencies in their planning, monitoring and evaluate their media campaigns across the 13 countries which they operate in.

The new tool is based on data collected by surveying more than 5,000 different kids, tweens and teens (between the ages of 3-18) every week. Developed in close collaboration with a number of their clients, including global agencies, it will help marketers and planners increase the effectiveness of their campaigns by reviewing 11 different types of media. The tool which updates in real-time is GDPR and COPPA compliant and is designed to help brands who are having to adjust to the rapidly changing media ecosystem that children now live in.

The Media Mix Compass provides a 360 view of kids, tweens, and teens ecosystems. Brands can segment the data not only as a global view, but by country, region, gender, age, persona and by their specific attitudes, behaviours and consumptions. The Kids Insights Media Mix Score (MMS) will show the power of each media type for your defined target audience, considering the preference, time spent and reach for each media type and platform.

Developed by The Insights People in-house team The Media Mix Compass provides an independent account of kids’ media consumption which will help improve brands decision making, in an increasingly fragmented ecosystem. It will provide decision makers with more clarity and confidence as they increasingly look to consider new more innovative forms of engagement such as in-game advertising.

Former Head of Digital at Forward Media, and Fullsix Media agencies within Havas Media Group and founder of Thirty Twenty, Steven Mijovski believes:

“The lack of data on kids is a significant challenge. The Kids Insights Media Mix Compass will provide brands with such a comprehensive data tool which covers such a diverse range of media channels considered – quite simply no other tool goes into this level of depth and detail”
The tool which has been built into The Insights People’s award-winning portal, which is used by clients such as Amazon, BIC, Formula 1, Kraft, LEGO, Pokémon, T-Mobile and Warner Bros. Future developments for the platform will utilise the latest data science and machine learning technologies to build a predicted media mix score for up to 12 months in advance.

Former MediaCom Associate Director, and The Insights People Research & Trends Director, Claire Garner adds,

“With the kids advertising industry worth nearly $5bn a year, there has been an inherent lack of tools to help in the planning, measurement and evaluation of media spend. With this generation of kids having far greater privacy protection and their worlds becoming more fragmented we have made it our mission to help brands understand the full picture and ultimately improve their ROI across their business”

Nick Richardson, Founder & CEO, The Insights People adds:

“We are very proud at what we have developed, and we would like to thank all of our clients who have worked with us to scope, develop and test a solution which was required by the industry, as for the first time, they now have the ability to compare a linear TV channel vs Fortnite or TikTok”.

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