BGN – the Manchester-based brand-led design and digital agency – has created and launched a raft of new marketing collateral for food-tech startup, Growth Kitchen as it continues with its controlled growth strategy. The agency won the project following a competitive pitch earlier this year. It has delivered a new visual identity, website, investor deck, a suite of videos, as well as key social assets.
Growth Kitchen currently operates a smart, satellite kitchen network in London for forward-thinking restaurants that want to prioritise their delivery operations into strategic locations which complement their existing brick-and-mortar business. It does this by providing premium delivery kitchens and technology to help top food brands confidently scale and effectively operate across high-volume delivery locations.
The business, founded by Tom Gatz and Máté Kun in January 2021, which has backing from a group of strategic investors led by PactVC, including senior food tech leaders from Deliveroo and HelloFresh, has become a trusted partner of leading restaurant brands, such as Tortilla, The Athenian, Popeyes and Kricket.
The core aim of the project was to position Growth Kitchen as the number one choice for ambitious restaurant brands focused on growth. A core element of the work has been to communicate Growth Kitchen’s standout data-led approach.
The BGN team has centered the creative around the jagged edged tickets that kitchen staff receive for food delivery orders. It has been used as the basis for the new bespoke identity which has been implemented across the brand.
The new website also uses the ‘ticket’ creative as a central theme and it now showcases some of the food brands that Growth Kitchen works with, including Tortilla, The Athenian and Kricket. It also has clear calls to action for potential partners as well detailed company history, testimonials, location and news sections.
David Newton – Creative Director at BGN – said: “Growth Kitchen is an amazing organisation that is set for continued expansion over the next couple of years. We are confident the new brand will add a competitive edge and will deliver commercially. As a business, we always challenge the way our tech clients present themselves and this project was no different. Growth Kitchen’s new brand identity is symbolic of the change we impart on our partners.”
Máté Kun, Co-founder at Growth Kitchen – commented: “BGN has done a fantastic job in helping position us for our next phase of investment and expansion. The team has delivered an engaging visually identity that is underpinned by a strong message centered around how we add value and help our partners achieve their goals.”
