19.9 C
Manchester
Friday, July 11, 2025
NewsCreativeThe Association of Financial Mutuals appoints Smoking Gun PR

The Association of Financial Mutuals appoints Smoking Gun PR

The Association of Financial Mutuals, the trade body which represents mutual and not-for-profit insurers, friendly societies and other financial mutuals across the UK, has appointed Smoking Gun to handle its PR.

The Manchester agency, which last year scooped two global awards for excellence in measurement and evaluation at the AMEC Awards, adds the AFM to its growing list of clients in the personal finance sector.

Working in unison with its members, customers and other stakeholders, the Association promotes the concept of mutuality by helping members identify with, remain committed to, and contribute significantly to it, while striving to establish a much wider understanding of mutuals.

As part of the brief, Smoking Gun will be working on a project to promote mutuals and mutuality to the wider consumer and trade markets. The project is intended to support AFM members in creating clear and relevant messages about the value of mutuality that can be used in a co-ordinated way to raise the profile of the mutual sector.

Managing director of Smoking Gun, Rick Guttridge, said: “We welcome the AFM to our roster of clients at an exciting period of growth for the agency. Our wealth of experience and expertise in the personal finance market, combined with the AFM’s solid stature in the sector creates the perfect platform for us to deliver results that make a genuine impact for the Association and its member organisations.

“The coronavirus pandemic has seen personal finance really come to the fore, as many people have had to reassess and reprioritise their finances and spending. It is a market that is often saturated with information, so we are delighted to be playing a role in conveying that information.

Martin Shaw, CEO of the AFM said: “The team at Smoking Gun has vast experience not only in consumer media relations, but in the personal finance market as well, through its work with our members such as Unity Mutual. We were immediately impressed by their credentials, energy and understanding of our brief and business challenges. We look forward to seeing where this partnership takes us.”

Latest

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

Blaugranagram Partners with 101 Great Goals to Deliver Deeper Fan-Focused Football Content

101 Great Goals has officially entered into a strategic content partnership with Blaugranagram, aiming to enrich the football experience for fans by combining their...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Your Help Hub Extends Handyman Services Nationwide Amid Surging UK Demand

Your Help Hub, a fast-growing name in home maintenance and improvement, has launched its handyman services nationwide to better serve the needs of customers...

Reliable auto locksmith services in Manchester: Everything you need to know

Car keys are essential to our daily lives, yet they are more vulnerable than we might think. In the lively city of Manchester, where...

Hillbrush Debuts Tornado Broom Range for Tough Outdoor Cleaning Environments

Hillbrush has launched its innovative Hillbrush Tornado Range — a robust, modular broom system designed to raise the bar for strength, reliability, and outdoor...

More News

Acetic Acid: A Key Ingredient In The Textile And Leather Industry

In some chemical experiments, it’s necessary to recover a solid liquid. It’s often done to make this solution more highly boiling. However, in many...

‘Never Settle’ mantra sees rapid growth for Prospa Media

Prospa increases the team by 50% and turnover by 100% in just 6 months Manchester-based ecom growth agency Prospa Media expands their team by 50%...

MANCHESTER WOMAN WINS LASTMINUTE.COM COMPETITION TO FIND THE UK’S TOP TRAVEL PICS

A woman from Manchester has won a nationwide lastminute.com photography competition, looking for the UK's best travel shots. The travel tech leader launched the search...