Stockport-based PR agency Unhooked has been appointed to deliver PR for specialist insurance provider Tradesman Saver, which offers tailored cover for tradespeople, sole traders and small businesses across the UK.
Following a competitive tender process, Unhooked was selected to support Tradesman Saver’s ambitious growth plans as the business expands its proposition and strengthens its brand in the market.
Already well-established within the construction sector, Tradesman Saver recently launched four new sub-brands – Electrician Saver, Carpenter Saver, Cleaner Saver and Professional Saver – enabling the business to support a wider range of skilled professionals and small business owners.
The expansion coincides with a refreshed Tradesman Saver brand identity, designed to better reflect the modern, digital-first business it has become and create a stronger, more relatable connection with its customers.
Unhooked will deliver an insight-driven PR campaign focused on data-led storytelling, real life experiences and thought leadership to build awareness, trust and credibility among tradespeople and small business owners. The activity will also support Tradesman Saver’s wider digital marketing strategy by generating high-quality earned media coverage that strengthens SEO and AI search visibility.
Claire Gamble, managing director of Unhooked, said: “Tradesman Saver is a fantastic brand with a strong reputation in the sector and ambitious plans for growth. Construction and the trades sector are core specialisms for Unhooked, and our senior team has decades of experience developing campaigns that engage tradespeople and small business owners.
“This brief plays to our strengths, combining sector insight, strategic thinking and creative storytelling to strengthen the brand’s presence while supporting wider digital marketing objectives. We are looking forward to working closely with the Tradesman Saver team as the business continues to grow.”
Dean Laming, managing director of Tradesman Saver, said: “PR represents an important opportunity for us to scale the brand and reach new audiences, so we’re looking forward to working with Unhooked as we enter the next phase of growth for Tradesman Saver.
“We chose Unhooked because of the team’s strong construction sector credentials, their strategic approach, and the fact that the work will be carried out by senior professionals with solid experience across PR, content and journalism. As we grow, PR will play a key role in increasing our search, AI and LLM visibility and it’s great to work with an agency who can support us with this.”
Founded more than 40 years ago in 1984, Barkdene Limited, trading as Henry Seymour and Co, has a long-standing heritage in providing specialist insurance solutions. Tradesman
Saver, launched 18 years ago as a product of Barkdene, was one of the first providers to offer a fully digital experience, enabling customers to quote, buy and renew policies online.
The business surpassed 10,000 customers in 2019 and has continued to grow rapidly. In 2024, it was acquired by leading broking and underwriting group Jensten, a top 10 UK insurance broker.
