Derby-based Tradesmart Driveways & Landscaping has announced a new promotional campaign inviting local residents to feature in professionally produced marketing content. In return, selected participants will receive 35% off their driveway or landscaping project.
The initiative will see Tradesmart film and photograph completed work at real properties across Derby and nearby areas, moving away from staged showcase homes in favour of genuine results.
According to the business, the campaign reflects a growing preference for authentic advertising within the home-improvement sector.
“People don’t want stock photos anymore,” said Michael for Tradesmart Driveways & Landscaping. “They want to see real homes, real workmanship, and real results — especially from companies working in their area.”
Rethinking how home-improvement projects are showcased
Instead of standard before-and-after pictures, the new campaign will feature professionally produced videos of finished driveways and landscaping projects, filmed on location with customer consent.
Homeowners selected to take part will receive:
- A professionally installed driveway or landscaping project
- High-quality photography and video footage
- The chance to earn referral fees from nearby enquiries
- A 35% discount on their original quote
Tradesmart confirms the offer is available for a limited time and to a limited number of customers, with filming planned as part of a broader marketing campaign later in the year.
Supporting real homes across Derby
The company says the initiative benefits both parties, giving homeowners premium workmanship at a reduced price while allowing Tradesmart to showcase a realistic cross-section of its work.
“Every property is different,” Michael added. “By featuring local homes, we’re showing what’s actually achievable — not just perfect conditions.”
About Tradesmart Driveways & Landscaping
Based in Derby, Tradesmart Driveways & Landscaping provides a full range of services including:
- Driveways
- Patios
- Landscaping
- Groundworks and exterior improvements
