The Cosy Homes in Lancashire initiative has doubled its marketing retainer with digital agency Bespoke, following the overwhelming success of its online lead generation campaign.
Established in 2014, Cosy Homes in Lancashire is a joint initiative supported by 13 local authorities and delivered by Rhea Projects. It provides residents with simplified access to energy-efficiency funding, helping them install renewable technologies and make their homes warmer and more cost-effective to run.
The initiative offers a broad range of support — from air source heat pumps and solar panels to insulation and energy-saving advice — targeting eligible households across the county.
Bespoke, known for its digital services and website development in Preston, was initially brought on board in late 2022 to design a new user-friendly website. The agency has since led a results-driven digital marketing campaign to boost applications and raise awareness.
Following the campaign’s success, particularly in exceeding key lead generation targets, Cosy Homes has now agreed to increase its retainer, allowing for wider reach and additional digital activity.
The renewed campaign will expand to cover more social media platforms, with greater investment in pay-per-click strategies and enhanced email marketing engagement.
Andrea Howe, Energy Projects Officer at Cosy Homes, said: “Cold homes cause a lot of problems for people, particularly those with long-term conditions, which can put extra pressure on the health services, especially in winter.
“There are various schemes available to help people keep their homes warmer but they can be quite complex to navigate, which can put some people off accessing them.
“Cosy Homes in Lancashire, which is open to eligible Lancashire residents, helps people navigate the various types of support and access the relevant measures to help them keep their homes warm.
“The website includes explainer videos, guidance and links to the range of help available, from first-time central heating, window & door upgrades, solar panels, various types of insulation, to boiler replacement, smart heating and LED lighting.
“The aim of Cosy Homes is to be Lancashire’s ‘One Stop Shop for Warmth’ offering help and assistance to every household in the county, which is why we are pleased to have expanded our contract with Bespoke based on the success of our initial campaign.”
