BusinessCareer development overtakes pay as job satisfaction measurement

Career development overtakes pay as job satisfaction measurement

Career development and flexible working are now considered more important than earning potential when it comes to taking a job in the North West’s technology or digital sectors, new research has found.

Manchester Digital’s Skills Audit revealed that only 13% of technology workers in the region would view earning more money as a key reason to stay in a job or move to a new role.

In comparison, nearly half (49%) value opportunities to train and develop their career, while 46% much prefer to work somewhere offering flexible working.

In fact, money has become a decidedly less important job focus for the North West’s tech sector with social benefits (34%), remote working opportunities (33%) and access to better technology (32%) all coming out as more favourable than a higher wage among workers.

This will come as welcome news to the industry after the same report found that more companies are putting increased focus on staff development and training, particularly among younger workers, with nearly a quarter of North West technology and digital businesses now preferring to run their own apprenticeships and training schemes.

Katie Gallagher, managing director at Manchester Digital – the trade body for digital and technology companies in the region – said: “The digital and technology sectors are an exciting area for people to get into, particularly in the North West, so it is not surprising that more workers are putting increasing focus on their career development.

“We’re in a great situation in the North West, and Manchester in particular, in that we are attracting huge investment and interest from the technology sector, yet the cost of living in the region is below that of London so money is less of an issue. While we are seeing some pressure on wages because of the skills gap, finding that this isn’t a major concern for workers is reassuring for the future of this exciting industry.”

Latest

Graduate scheme’s police detective results beat national average for seventh year

A scheme aimed at gaining graduates access to careers in the Police Force is celebrating best-ever results from its detective programme. Police Now, a registered...

Why your ads are showing to everyone except the people ready to buy

Have you ever experienced the frustration of investing so much in your ads and still struggling to get conversions? Yes, you can still rely on...

Northern business formation rebounds as new analysis shows strong business resilience in Manchester

New analysis by Your Company Formations suggests the UK's entrepreneurial economy remains remarkably resilient, with business formation recovering following regulatory changes while business closures...

New creative production house and studio space launches to meet growing demand for food and drink content

Glass Productions, a premium end-to-end creative production agency, and Glass Studio, its purpose-built dual kitchen studio space, are launching this month, bringing an ambitious new...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Five sales metrics every Manchester startup should track

Manchester's tech and e-commerce startups often focus heavily on product development and marketing impressions. It's common to see founders celebrate website traffic peaks while...

Kevin Ellam Unveils New Folklore Novel, The Ten Headed Shadow

A Story of Unity, Bravery and Resilience Inspired by Traditional Legends MILTON KEYNES, UK. July 2, 2026. Author Kevin Ellam has officially released his latest...

Northern business formation rebounds as new analysis shows strong business resilience in Manchester

New analysis by Your Company Formations suggests the UK's entrepreneurial economy remains remarkably resilient, with business formation recovering following regulatory changes while business closures...

How to create an office people want to work in

Modern offices must prioritise well-being and engaging design to boost productivity and encourage consistent in-person attendance. Gone are the days when a desk setup and...

More News

Graduate scheme’s police detective results beat national average for seventh year

A scheme aimed at gaining graduates access to careers in the Police Force is celebrating best-ever results from its detective programme. Police Now, a registered...

Why your ads are showing to everyone except the people ready to buy

Have you ever experienced the frustration of investing so much in your ads and still struggling to get conversions? Yes, you can still rely on...

Northern business formation rebounds as new analysis shows strong business resilience in Manchester

New analysis by Your Company Formations suggests the UK's entrepreneurial economy remains remarkably resilient, with business formation recovering following regulatory changes while business closures...