Behavioural analytics company Youtility has announced the appointment of Vijay Perincherry as its Chief Data Scientist. The US and UK-based firm delivers advanced behavioural insights to financial institutions and data platforms, and this appointment marks another step in its expansion of global data leadership.
With more than 20 years of experience, Perincherry has played a key role in shaping data and analytics strategies for some of the world’s most trusted financial and consumer technology organisations.
A graduate of the Indian Institute of Technology and a Ph.D. holder from the University of Delaware, he has spent his career at the forefront of behavioural modelling and applied data science. Prior to joining Youtility, he spent ten years as Chief Data Scientist at Indiggo, leading initiatives that built intelligent systems to guide strategic decision-making.
Earlier, he co-founded Discourse Analytics, where he spent over a decade as Chief Science Officer developing pioneering personalised digital engagement tools for higher education. Perincherry also contributes actively to the ethical AI community, advising several global organisations.
“When I first recognized the unique potential of our initial comparison services, I saw more than a tool. I saw the ability to understand why customer actions are taken, or not taken, at scale,” CEO Tyler Boyd said.
“Members of the Youtility executive team have worked alongside Vijay for years. When they introduced me to him it was clear that his approach represented the natural evolution of our product, already proven with partners like Santander and Virgin Money, toward a global model of behavioural, humanistic connectivity in an AI-driven world. I was thrilled when he said he wanted to join our growing team.”
As Chief Data Scientist, Perincherry leads Youtility’s data strategy, advancing the company’s proprietary behavioural models and predictive analytics frameworks. His focus will be on enhancing the platform’s ability to process behavioural signals from actual human interactions and translate them into actionable intelligence that drives measurable business outcomes across the customer lifecycle.
Youtility Head of Innovation Adam Wise said: “For years: systems without spark, surveys full of misconceptions. Now we observe actual choices – what people do when presented with real decisions. Vijay makes that behavioural data actionable. He wanted in. This is just the beginning of something massive.”
Launched in 2024 with its first client Santander, Youtility partners with institutions across US and UK markets to deliver behavioural intelligence for customer acquisition, activation, and retention.
“We are modeling intent and validating at scale with actual consumer actions,” Tyler Boyd added. “It’s a system that not only interprets data but understands how to connect with every person uniquely.”
Operating from London’s Mayfair and Richmond’s West End, Youtility recently closed the first tranche of its Seed+ funding round.
For more information about Youtility, visit www.youtility.co.uk.
