Swagable, innovators in virtual swag bags, have partnered with Prezzee, the eGift card leader, to introduce an eco-friendly and personalised solution for event gifting. Announced ahead of the B2B Marketing Expo at ExCeL London on 27th November, this collaboration sets a new standard for rewarding event attendees.
Swagable’s virtual swag bags replace physical giveaways with digital content, making it easier for organisers to share discounts, offers, and resources. Delivered through simple links sent via email or event platforms, these swag bags eliminate the waste associated with traditional gifts while offering a streamlined experience.
With the integration of Prezzee eGift cards, Swagable expands its offering, allowing organisers to include custom cards redeemable at hundreds of retailers. Featuring options for bespoke branding and themes like “coffee or lunch cards,” these gifts deliver personalisation and value, enhancing the attendee experience and reinforcing connections.
“We’ve redefined SWAG (that’s ‘Something We All Get’) to mean gifts that people actually want, without the leftover tote bags and plastic clutter,” said Catherine Grinyer, Founder of Swagable. “A few years ago, while hosting a virtual conference, we realised there was no accessible digital solution for swag bags, so we partnered with tech experts to create one. With our virtual swag bags and the new Prezzee integration, we’re delivering personalised, useful gifts that attendees can redeem whenever and wherever they choose. We’ve also collaborated with digital accessibility experts to ensure Swagable is inclusive and benefits everyone.”
Since February, Swagable has been praised for its sustainable approach and ability to provide detailed engagement metrics, such as click-through rates and conversions. By adding Prezzee eGift cards to its digital swag bags, organisers can now offer meaningful gifts while maintaining a waste-free approach.
“This integration solves the common challenge for event hosts: ‘What are we going to gift our attendees?'”, said Davide Stec, Business Development Director at Prezzee. “Instead of giveaways that are often discarded, eGift cards let attendees choose something they truly value while giving organisers the chance to reconnect post-event with personalised messages and reinforce their brand presence.”
