Sale Sharks Women have signed a ground breaking partnership deal with award-winning sports bra brand MAAREE.
The deal is the first of its kind in Premiership Women’s Rugby and will see the Sharks players wear custom-fitted MAAREE sports bras in this season’s campaign and beyond.
These sports bras are meticulously designed and engineered to enhance an athlete’s performance. World-leading Overband® Technology reduces the upward motion of breasts during activity, ensuring athletes can focus on the game without distraction or discomfort.
This unique technology is a game-changer in high-impact sports like rugby, where a lack of support and comfort can significantly impact performance.
Properly fitted bras are arguably the most important factor in overall comfort and yet, according to MAAREE, 80 per cent of women wear incorrectly fitted sports bras.
The Sharks players made sure they were fully equipped for the new campaign thanks to an in-person fitting session with MAAREE at the club’s Carrington training ground, where the players were measured for the perfect fit and able to try different designs.
Sale Sharks Women’s captain Georgie Perris-Redding said: “We know how important it is to get the right fit when it comes to our matchday and training kit and it was brilliant to have the chance to spend time with MAAREE to make sure the whole squad was measured.
“Elite sport is about fine margins. MAAREE are right at the top of their game and we know the technology involved in their bras can significantly improve the team’s performance and the breast health of our players.
“We want to help grow the women’s game on and off the field and partnerships like this are a huge step forwards.”
MAAREE founder Mari Thomas-Welland said: “We are incredibly proud to support Sale Sharks Women for their upcoming season.
“A well-fitting sports bra is crucial for an athlete’s performance, providing the necessary support and comfort to focus on the game without any unwanted distractions. It was a privilege to personally fit each player, ensuring they have the perfect size, style, and support level to enhance their performance on the field.
“We’re excited to continue empowering these incredible athletes as they take on the season with confidence and strength.”
MAAREE bras are available in 54 sizes and with 8 points of adjustability: Racerback vs. H-back, overband tension, and underband clasps.
Tickets for Sale Sharks Women’s fixtures are available here. The team take on Bristol Bears at Heywood Rd this weekend.
