Manchester Camerata is celebrating its new 2024/25 season with a public party for all on Friday, June 21.
The group is joining forces with Cloudwater Brewery for the very first time to launch their unique collaborative brew – “Support Your Local Orchestra”.
United in their mutual love for innovation, community and music, and their equally relentless pursuit of elevating quality – both Manchester Camerata and Cloudwater make the perfect team, coming together to create a unique beer.
Cloudwater and Manchester Camerata invite members of the public to grab their free entry tickets to this exciting season and beer launch at Cloudwater Brewery in Piccadilly, for an evening of music, mirth and of course beer.
Manchester Camerata CEO Bob Riley will also launch the orchestra’s equally exciting and tasty 24/25 season. The evening will feature performances from a Camerata ensemble, as well as from their latest cohort of Camerata 360° Ruth Sutton Fellows.
Each can of “Support Your Local Orchestra” will be adorned with images of Manchester Camerata musicians mid-performance. Accompanying text will explain the reason behind this exciting new collaboration – born out of the shared desire to spread the word that orchestras are a vital part of our cultural heritage, providing entertainment and community support to countless people nationwide.
Following this joint launch in June, cans will be available to purchase at around 200 bars, shops, pubs and venues across the UK.
Clara Marshall Cawley, head of artistic planning at Manchester Camerata said: “This project was born out of a conversation with Cloudwater after its director Paul Jones, attended our Music for 18 Musicians and Space Afrika show. They are a fantastic brewery at the forefront of the UK’s craft beer scene. Their openness and willingness to collaborate with other forward-thinking organisations across Manchester is incredible and we are thankful for the opportunity to work with them on this project.
“Manchester Camerata believes that everybody’s lives should be elevated and enhanced by exceptional music. Shining a light on what we do, both on and off the stage, on the back of a beer can to a national audience, is such wonderful and super exciting opportunity for us.”
Cloudwater CEO Paul Jones said: “Manchester Camerata is a phenomenal organisation, relentlessly pushing forward what it means to be modern world class orchestra. Cloudwater has always been a culturally aware and active organisation, supporting many organisations across the cultural sector. Collaborating with one of the City’s finest ensembles is a total dream.”
