The ever constant development of technology has overturned the way advertising is done. Long gone are the years when companies mainly used billboards to make consumers aware of their products and services. The latter, in fact, have long since been joined by LED displays, that is, special technological devices that allow high-resolution images to be reproduced.
Companies are constantly on the lookout for tools capable of attracting as many customers as possible in order to conquer ever larger market shares than their competitors. Among the various tools useful in this regard, there are certainly these cutting-edge advertising tools that combine technology and efficiency, such as the LED display Macropix, a well-known and established brand in the industry.
What are LED displays?
LED screens are innovative displays composed of several panels that are placed next to each other, creating a seamless surface, a kind of wall. These screens are very flexible, and can reach very large sizes, up to a hundred square metres, making them extremely versatile.
Images are reproduced using LED technology, i.e. light-emitting diodes that form individual pixels. The use of LEDs allows for high brightness and faithful colour reproduction, ensuring a remarkable visual impact even in very bright environments and from considerable distances.
Application of LED displays
LED screens are applied in many contexts other than advertising. For example, they are used to display important information in crowded places such as stations and airports, be it regarding traffic conditions, weather forecasts, arrivals and departures, and much more.
During big events such as concerts, shows and matches, LED screens allow spectators far away from the stage or the field to fully enjoy the experience, offering a clear and detailed view for all.
An often underestimated use of these displays is in the arts. These displays enable creative visual installations. By virtue of their high performance, these displays allow images to be reproduced in high resolution, which makes them extremely useful in these contexts as well.
Different types of LED displays
It is possible to distinguish between two types of LED screens: the indoor and the outdoor models, which differ according to their characteristics and their area of application.
The first ones are mainly installed inside offices, shops and, more generally, in indoor locations, to communicate with customers or to provide special information. Indoor screens are not particularly bright but focus more on resolution, to reproduce images faithfully.
On the contrary, outdoor screens, as their very name suggests, are installed outdoors and offer optimal visibility even at long distances. Therefore, the resolution of these screens is generally lower than that of indoor models, but the brightness is very high. Furthermore, outdoor screens are constructed with special materials and coatings in order to withstand external weather conditions such as snow, rain or particularly strong sun.
