Zendbox, an eminent eCommerce fulfilment service provider, has found that a late order cut-off time is a key factor in improving conversion rates, fostering customer loyalty, and boosting revenue. Observing that 35% of online orders occur between 4pm and 9pm, Zendbox has introduced a 10pm cut-off time, aiding merchants in providing next-day delivery to a wider customer base. This initiative has led to a remarkable 15% average increase in conversion rates for Zendbox’s clientele.
James Khoury, Zendbox‘s founder and CEO, shed light on the findings: “After analysing the eCommerce SMEs, and major brands that work with us, we have discovered that merchants who don’t offer late order cut-off times, are missing out on order conversions, and experiencing higher customer acquisition costs (CAC).”
He also noted the logistical challenges involved, stating, “Typically, it is difficult for many eCommerce businesses to offer late order cut-off times, as this requires robust technology, fulfilment warehouse infrastructure, and carrier partnerships. Most 3PL providers offer cut-off times between 12pm and 3pm, and many online brands fulfilling orders in-house have even earlier cut-off times. For the average consumer, this simply isn’t good enough.”
Supporting these insights, Rob Whitfield, the founder of Complete Strength, observed: “The majority of our orders will come in of an evening. When we had an earlier cut-off time, we missed out on sales. Now we’ve got a later cut-off time with Zendbox, we get less abandoned carts. We have also noticed customers are shopping with us simply because of the later cut-off time.”
Collaborating with acclaimed brands such as PRIME, USN, Puresport, and fourfive, Zendbox has efficiently managed over three million orders in 2023. By linking sales channels like Shopify, eBay, and Amazon with Zendportal, Zendbox provides a sophisticated virtual warehousing and inventory management system, helping retailers optimise their operations and gain comprehensive insight into their supply chain activities.
