Medicana Health Group in Türkiye is at the forefront of introducing a highly technological, patient-focused approach, centred around a profound commitment to thoroughly comprehend and meet the needs of its patients. By leveraging smart technologies, the group ensures that each patient’s journey is carefully orchestrated and customised to their individual requirements.
In a landscape where technological evolution and digitalisation are transforming sectors, Medicana Health Group, a leading multidisciplinary healthcare provider, has adopted cutting-edge technologies like telemedicine, wearable devices, artificial intelligence, and genomics to refine its approach to patient care.
The extensive data collected is integrated back into Medicana’s operational systems to enhance patient experiences and outcomes, elevate service delivery standards, and increase public healthcare awareness.
Through dedicated listening and tailored attention at each phase of the patient’s journey, from initial consultations to aftercare, Medicana guarantees a patient experience that is both detailed and personalised.
Technology and Digitalisation in Enhanced Patient-Centric Care
With the global healthcare IT market expected to grow at a CAGR of 15.8% from 2024, reaching USD 1,834.3 billion by 2030 as per Grand View Research, Medicana Health Group is capitalising on this trend through significant IT investments and digitalisation of services. The Group offers online consultations, real-time booking, and instant access to health records and results, minimising the traditional wait times associated with healthcare services. Its digital initiatives also include streamlined online payments, quick online prescription services, and immediate access to lab and imaging findings.
Furthermore, Medicana Health Group introduces innovative services such as online medical second opinions for surgeries and comprehensive online physical therapy and rehabilitation, enhanced by AI technology. Its digital solutions also cover online home care services, providing training ranging from infant to elderly care, ensuring accessible healthcare support for all life stages.
Dedication to Environmental Sustainability and SDG 3
“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” stated Reha Özkaya, Board Member at Medicana Health Group.
Values-Based Care and Patient Experience
At Medicana, patient-centred care transcends medical treatment to include a comprehensive understanding of patients’ needs, covering physical and emotional aspects. It involves engaging patients in decision-making, offering customised care plans, and ensuring a seamless, transparent, and empowering healthcare journey.
Focusing on the aging population and home care, Medicana provides a wide array of services for elderly patients, including home-based post-surgical care, telemedicine follow-ups, and remote health monitoring. These services offer convenience and continuous, effective health management, especially crucial for the elderly.
Medicana Health Group operates 16 hospitals across 7 major Turkish cities, serving over 5.5 million patients annually from Türkiye and abroad.
