The AlphaTauri Formula 1 team will be known as Visa Cash App RB after undergoing a major rebrand ahead of the 2024 season.
Red Bull’s sister outfit have run under the name of the company’s fashion brand since the 2020 season, having formerly competed as Toro Rosso after being purchased by the energy-drink giant in 2006.
The team had committed to a wholesale rebrand and change of senior management after finishing ninth and eighth in the constructors’ standings in the past two seasons respectively.
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Visa has agreed a long-term deal as a partner of both Red Bull teams and features – alongside payment service provider Cash App – in the team’s new name, which was revealed on Wednesday.
Daniel Ricciardo and Yuki Tsunoda will return as drivers for Visa Cash App RB in the coming season, with the team’s new livery set to be revealed in early February.
Forget everything you know about AlphaTauri 👀
The team announce a new name for the 2024 season 👇#F1https://t.co/bKx1ZxEa4a
— Formula 1 (@F1) January 24, 2024
Upon the reveal of the new name, the team’s chief executive Peter Bayer said: “It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story.
“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.
“We have a bold vision for the team led by myself and team principal Laurent Mekies, and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”
The team is set to launch its 2024 car on February 8, ahead of the season opening with the Bahrain Grand Prix on the first weekend of March.
