One Day Agency partners with You (formerly YouFibre) to launch a nationwide outdoor campaign with nearly 2,000 placements, enhancing awareness as You expands its ultrafast and ultra-affordable broadband services across the UK.
Founded by Jeremy Chelot in 2019, You is dedicated to bringing high-speed, cost-effective broadband internet to UK households through full fibre connectivity. With a recent infusion of £230 million in funding, in collaboration with its sister company Netomnia, You is poised for rapid growth, extending its fibre service to new regions throughout the country.
You enlisted the expertise of One Day Agency, one of the UK’s fastest-growing marketing and advertising agencies, known for its diverse client portfolio, including Verifone, the Polish Tourism Board, BigCommerce, Raventos Codorniu, Unidays, and more.
Laurence Beauchamp-Ward, a member of One Day’s growth team, commented, “This has been a great campaign to work on, as we have been able to demonstrate our point of difference as an agency. You detailed understanding of ready-to-service areas, big data and audiences, meant we could plan very strategically with minimal wastage. We overlaid 1st and 3rd party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team!.”
In 2023, the Manchester advertising agency continues its remarkable growth trajectory, doubling its staff at its Manchester headquarters and expanding its presence in international markets, including the USA and Europe.
