One of Europe’s leading supply chain and operations consultancies, Citwell Group is opening an office in Boston. A strategic move aiming to consolidate its response to the needs of French, American and international customers and confirm its position in the US market. This move is in line with the firm’s development plan, which aims to achieve international sales growth up to €15 million by 2028.
CITWELL US: RAPID MARKET GROWTH
The Citwell Group is in direct competition with high-profile consulting firms already established in the United States. If we want to increase our chances of winning global contracts with them,” explains Citwell President Laurent Penard, “we need to expand internationally. The American market is by far the most important for consulting services, and the easiest for Citwell to access”. Indeed, the group already has its first customers in the US, a multicultural team of 7 employees, and a differentiating offering that should rapidly accelerate its growth in this market.
By 2028, the Citwell US office will reach the critical size of 40 employees, representing 20% of Group sales.
