The iGaming and betting industry in sports-crazed Brazil is experiencing exponential growth due to recent changes in gambling regulations, and a UK company is making significant headway in the market. Affili8, operating under the trading name iGaming Agency, has expanded its presence in Brazil by undertaking SEO work for the newly established sportsbook brand, Lance! Betting.
This contract follows a collaboration between Kambi Group, Eyas Gaming, and Brazilian media website Lance!, which resulted in the creation of the new betting platform. Kambi contributes sports betting technology, Eyas oversees the brand, and Lance!—with over 15 million active users per month—plays a pivotal role as a key partner.
Based in North East England, Affili8 boasts an international portfolio of iGaming and betting clients and has previously worked with Eyas on the Merkur Slots brand since its inception. Founded by friends turned directors, Chris O’Rourke, Richard Paget, and Chris Sutherland, Affili8’s operations span across several countries, including the UK, USA, New Zealand, South Africa, Romania, and Canada. https://www.igaming-agency.co.uk
This new contract cements Affili8’s position as a go-to global partner for iGaming and betting SEO, as the company’s work rivals established brands in the UK in terms of search market visibility. Adam Joseph, Chief Operating Officer of Eyas, expressed confidence in Affili8’s abilities, stating, “We’ve been working with Affili8 for the last three years and have been delighted with their work. This is an important market for us, and we’re confident that Affili8 will deliver the same success for us in Brazil as they have in the UK.” https://www.lancebetting.com
Chris O’Rourke stated, “This exciting opportunity to work with such a dynamic brand in collaboration with Eyas and Lance Media is truly wonderful. We believe that we can quickly establish and elevate Lance! Betting to a prominent position in the Brazilian market. Although the Brazilian market is competitive, we are confident in our ability to make a significant impact.”
