PropertyAffluent Rural Residents Lead the Adoption of Heat Pumps, Reveals New Study

Affluent Rural Residents Lead the Adoption of Heat Pumps, Reveals New Study

In light of the government’s ambitious net-zero strategy, Harding Heating has conducted research to evaluate the progress of heat pump installations, a key component of the Department of Energy’s plans.

The study indicates that the wealthiest 30% of the UK’s population are ten times more likely to install heat pumps compared to the poorest third. Moreover, a significant majority of heat pump adopters (74%) reside in rural areas. Notably, those who opt for heat pumps typically own larger homes, with an average of four bedrooms, while those who choose gas boilers tend to have homes with three bedrooms. Interestingly, heat pump installations are commonly observed in older (pre-1900) or newer (post-2012) houses, whereas gas boilers are prevalent in properties built between 1950 and 1975.

While heat pumps excel in heating water, with an impressive satisfaction rate of 89%, they receive less favorable reviews when it comes to heating living spaces, with a satisfaction rate of only 56%. As a result, more than two-thirds of heat pump users rely on a secondary heat source, with wood stoves being the preferred option for half of them, followed by gas boilers for a third.

Despite the perceived environmental benefits, heat pump installations do not necessarily lead to significant cost savings. Around 66% of heat pump users express satisfaction with their running costs, compared to nearly 60% satisfaction among gas boiler users, even considering the elevated gas prices in 2022. Consequently, while heat pumps contribute to lower household emissions, they may not result in noticeable monetary savings.

The adoption of heat pumps by energy companies remains relatively slow, with only 4% of heat pump installations attributed to energy suppliers. In contrast, energy suppliers are responsible for installing one-fifth of gas boilers. This discrepancy raises questions about the motivations and commitment of energy companies to embrace heat pump technology, potentially influenced by their interests in preserving gas sales.

To achieve the government’s net-zero objectives by 2050, an essential obligation now enshrined in the Energy Bill, the number of heat pump installations needs to increase substantially. The goal is to expand annual heat pump installations from the current 30,000 to an ambitious 600,000 by 2028. Accomplishing this target necessitates a significant upsurge in the number of accredited installers, from 3,000 in 2022 to an estimated 27,000. Notably, regions with higher numbers of heat pump installations tend to be predominantly rural, with Shropshire and Staffordshire featuring approximately three installers per 100,000 individuals, ranking among the top 10 regions in the UK.

The government has embarked on an extensive strategy to fulfill its objectives. The launch of the £450 million Strategic Innovation Fund (SIF) underscores its commitment to transforming the UK into a global leader in energy innovation, particularly by supporting heat pumps and related advancements. Furthermore, the Boiler Upgrade Scheme provides grants of £5,000 to incentivise households to switch to heat pumps. However, the additional costs borne by households, averaging £5,000, render heat pumps twice as expensive as the average gas boiler.

Seeking a blend of incentive and enforcement, the government plans to introduce a penalty of £5,000 per missed heat pump target for boiler manufacturers, effective from 2024. This measure has faced resistance from manufacturers, who warn of potential cost transfers to customers and reduced investment in the UK.

Find the full research here: https://www.hardingheating.co.uk/post/heat-pump-research

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

Michael Mathers Unveils ‘New Horizons Book 2’, the Next Chapter in His Nature-Inspired Adventure Series

Award-recognised collection returns with an immersive story of mystery, resilience and the power of the natural world MILTON KEYNES, UK. July 2, 2026 - Michael...

Kevin Ellam Unveils New Folklore Novel, The Ten Headed Shadow

A Story of Unity, Bravery and Resilience Inspired by Traditional Legends MILTON KEYNES, UK. July 2, 2026. Author Kevin Ellam has officially released his latest...

Political Thriller Desert Messiah Marks Latest Release from Chris Miller

MILTON KEYNES, UK, July 2, 2026. Author Chris Miller has unveiled his latest novel, Desert Messiah, a political thriller that examines the powerful connections...

Five sales metrics every Manchester startup should track

Manchester's tech and e-commerce startups often focus heavily on product development and marketing impressions. It's common to see founders celebrate website traffic peaks while...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

PR Fire Highlights the Ongoing Importance of Press Release Distribution for Brand Growth in 2026

London, United Kingdom — 30 June 2026 — Standing out in today's digital landscape has become increasingly challenging, making reliable communication channels more valuable...

Marketing Operations Software Company Q:chi Celebrates 25 Years

SWINDON, UK. June 30th, 2026 - Q:chi, the UK-based enterprise software company specialising in marketing operations automation and channel partner incentive programme management, is celebrating its...

How do AI models influence the business world?

AI now extends well beyond experimental technology. Across the United Kingdom, organisations of every size now rely on machine learning algorithms, natural language processing...

Copious Ltd launches Litigated.com, expanding AI technology from housing disrepair to legal intelligence

Copious Ltd has officially launched its AI-powered legal intelligence system, Litigated.com. Designed to help law firms process complex evidence faster, Litigated can reduce administrative workload...

More News

Manchester FOI Shows Damp and Mould Reports in Private Rentals Rose by 41% Over Two Years

MANCHESTER, UK. June 30, 2026 – Newly released Freedom of Information figures secured by Scrubbed With Love show that complaints about damp and mould...

7 Best areas in Greater Manchester for first-time buyers

Manchester is known for its industrial history, thriving business scene, and neighbourhoods. The city's famous worker bee, first adopted during the 19th century, still...

Contractors must prioritise safety before entering occupied properties, warns Timberwise chief

Property care expert says better planning is essential to protect homeowners, vulnerable residents and the wider public during specialist treatment work A leading UK property...