PropertyAffluent Rural Residents Lead the Adoption of Heat Pumps, Reveals New Study

Affluent Rural Residents Lead the Adoption of Heat Pumps, Reveals New Study

In light of the government’s ambitious net-zero strategy, Harding Heating has conducted research to evaluate the progress of heat pump installations, a key component of the Department of Energy’s plans.

The study indicates that the wealthiest 30% of the UK’s population are ten times more likely to install heat pumps compared to the poorest third. Moreover, a significant majority of heat pump adopters (74%) reside in rural areas. Notably, those who opt for heat pumps typically own larger homes, with an average of four bedrooms, while those who choose gas boilers tend to have homes with three bedrooms. Interestingly, heat pump installations are commonly observed in older (pre-1900) or newer (post-2012) houses, whereas gas boilers are prevalent in properties built between 1950 and 1975.

While heat pumps excel in heating water, with an impressive satisfaction rate of 89%, they receive less favorable reviews when it comes to heating living spaces, with a satisfaction rate of only 56%. As a result, more than two-thirds of heat pump users rely on a secondary heat source, with wood stoves being the preferred option for half of them, followed by gas boilers for a third.

Despite the perceived environmental benefits, heat pump installations do not necessarily lead to significant cost savings. Around 66% of heat pump users express satisfaction with their running costs, compared to nearly 60% satisfaction among gas boiler users, even considering the elevated gas prices in 2022. Consequently, while heat pumps contribute to lower household emissions, they may not result in noticeable monetary savings.

The adoption of heat pumps by energy companies remains relatively slow, with only 4% of heat pump installations attributed to energy suppliers. In contrast, energy suppliers are responsible for installing one-fifth of gas boilers. This discrepancy raises questions about the motivations and commitment of energy companies to embrace heat pump technology, potentially influenced by their interests in preserving gas sales.

To achieve the government’s net-zero objectives by 2050, an essential obligation now enshrined in the Energy Bill, the number of heat pump installations needs to increase substantially. The goal is to expand annual heat pump installations from the current 30,000 to an ambitious 600,000 by 2028. Accomplishing this target necessitates a significant upsurge in the number of accredited installers, from 3,000 in 2022 to an estimated 27,000. Notably, regions with higher numbers of heat pump installations tend to be predominantly rural, with Shropshire and Staffordshire featuring approximately three installers per 100,000 individuals, ranking among the top 10 regions in the UK.

The government has embarked on an extensive strategy to fulfill its objectives. The launch of the £450 million Strategic Innovation Fund (SIF) underscores its commitment to transforming the UK into a global leader in energy innovation, particularly by supporting heat pumps and related advancements. Furthermore, the Boiler Upgrade Scheme provides grants of £5,000 to incentivise households to switch to heat pumps. However, the additional costs borne by households, averaging £5,000, render heat pumps twice as expensive as the average gas boiler.

Seeking a blend of incentive and enforcement, the government plans to introduce a penalty of £5,000 per missed heat pump target for boiler manufacturers, effective from 2024. This measure has faced resistance from manufacturers, who warn of potential cost transfers to customers and reduced investment in the UK.

Find the full research here: https://www.hardingheating.co.uk/post/heat-pump-research

News Desk
News Deskhttps://www.businessmanchester.co.uk/
The Business Manchester News Desk team is a collective of experienced journalists and editors dedicated to delivering comprehensive business news and insights from the Manchester area and beyond. With a strong background in finance, technology, property, and innovation, our team ensures that our readers stay well-informed about the latest trends and developments in the business world. Through in-depth reports and insightful analysis, the Business Manchester News Desk team is committed to providing high-quality journalism to its audience.
Latest

The role of sustainable energy infrastructure in Manchester’s business growth

UK electricity prices for non-domestic users averaged 24.9p/kWh in the first quarter of 2024, which was up 60% compared to 2019. As competition grows...

Majority of UK mid-market firms trapped in ‘identity crisis’, new benchmark finds

More than half of the UK's mid-market B2B service businesses are failing to convert marketing investment into commercial growth because they lack brand identity,...

New research finds over a quarter of women have considered leaving the workforce because of hormone-related symptoms

A new survey has revealed that 28% of women have considered leaving the workforce altogether because of their hormone-related symptoms. This highlights the significant impact...

Rare Mbappé, Messi and Ronaldo Cards Could Surface During Live 2018 National Treasures Break on eBay

ANDOVER, UK, July 15, 2026 - Football card collectors could witness the discovery of some of the hobby's biggest modern treasures this Sunday when...
Subscribe to our newsletter
Business Manchester will use the information you provide on this form to be in touch with you and to provide updates and marketing.
Don't miss

Birmingham VR initiative recognised for innovation in helping schools prevent youth violence

BIRMINGHAM, UK. July 10, 2026 – Birmingham immersive technology specialist Virtual Decisions has received the Midlands Education Award for Innovation in recognition of its...

Rare Mbappé, Messi and Ronaldo Cards Could Surface During Live 2018 National Treasures Break on eBay

ANDOVER, UK, July 15, 2026 - Football card collectors could witness the discovery of some of the hobby's biggest modern treasures this Sunday when...

New research finds over a quarter of women have considered leaving the workforce because of hormone-related symptoms

A new survey has revealed that 28% of women have considered leaving the workforce altogether because of their hormone-related symptoms. This highlights the significant impact...

Manchester Businesses Are Losing Millions to Crime — Is Your Premises Secure?

Manchester's business scene has been on a genuine upward run — new retail developments, a booming hospitality sector, and industrial and logistics space expanding...

More News

Marllm Named Official Anthropic Partner as It Joins Claude Partner Network Amid £1m Revenue Milestone

LONDON, UK. July 14th, 2026 - Marllm, the AI growth studio founded by Jolanta Jas, has been confirmed as an official Anthropic Partner, joining the Claude Partner Network...

Manchester FOI Shows Damp and Mould Reports in Private Rentals Rose by 41% Over Two Years

MANCHESTER, UK. June 30, 2026 – Newly released Freedom of Information figures secured by Scrubbed With Love show that complaints about damp and mould...

7 Best areas in Greater Manchester for first-time buyers

Manchester is known for its industrial history, thriving business scene, and neighbourhoods. The city's famous worker bee, first adopted during the 19th century, still...