Seat Unique, the prominent online marketplace for premium tickets to live events, has successfully raised £7m in a Series A funding round led by Nickleby Capital, based in London.
Founded in 2018 by CEO Robin Sherry, Seat Unique serves as a direct connection between venues, clubs, and promoters and fans seeking the best tickets for top-quality live events in sports, music, and culture. The platform offers a safe, secure, and guaranteed space for transactions.
Nickleby Capital, a private investment office backed by experienced entrepreneurs, led the investment round, alongside existing investors such as Richard Flint (board member at LADBible Group and former CEO of Sky Bet) and Simon Murphy (serial entrepreneur, investor, and founder of the TFO Group). This Series A funding follows the impressive milestone of ticket sales on the platform surpassing £30m. Seat Unique has also established partnerships with over 40 of the largest venues, clubs, and promoters in the UK.
Empowering Technology-Enabled Access to Premier Seating
Despite launching just before the first national lockdown, Seat Unique has witnessed a significant post-Covid resurgence in the demand for live experiences, particularly in the premium ticketing category. In an era where material possessions are losing allure, live experiences have emerged as the ultimate luxury. With over 200,000 fans browsing the Seat Unique platform each month, individuals are seeking their next live event, whether it be witnessing historic sporting moments, captivating performances by world-class artists, or immersing themselves in the enchantment of theatre. Seat Unique has rapidly become the go-to, all-in-one destination for accessing the best seats available.
A Secure Marketplace Ensuring Guaranteed Access
Seat Unique offers exclusive access to live events directly from the source, allowing only authorised sellers (clubs, venues, promoters, and rightsholders) to sell tickets on the platform. This guarantees access for all fans while providing a secure buying environment in an otherwise fragmented and untrusted offline market.
For rightsholders, Seat Unique empowers them by restoring control over premium inventory and hospitality. It introduces brand new audiences to sections of stadia and venues that were typically reserved for corporate clients. Importantly, Seat Unique opens up new revenue streams through its innovative and proprietary dynamic pricing software.
The Series A funding will enable Seat Unique to enhance its product offering, ensuring customers have an exceptional buying experience. It will also expand the platform’s reach into new sectors and markets, strengthen its partnerships with leading event organisers and venues, and connect even more passionate fans with extraordinary live events.
Expressing delight over the successful Series A funding, Seat Unique CEO Robin Sherry said, “We are absolutely delighted to have completed our Series A with Nickleby Capital. From the beginning, Nickleby recognised the problem we were trying to solve and believed in our ability to solve it. The notable round of investment, especially in the current climate, not only highlights the opportunities ahead of us but also acknowledges the progress we have made since the marketplace’s launch and the foundation we built throughout 2020 to seize the opportunities that arose from Covid.”
Joining the Board of Seat Unique, Saav Shah, Managing Partner of Nickleby Capital, expressed excitement about the company’s value proposition in creating a new niche within a traditionally outdated market. He looks forward to being part of Seat Unique’s growth journey alongside Robin and the team.
To explore how Seat Unique can drive new customers to your premium ticket and hospitality offerings, please email [email protected]. Join the ever-growing community of partners benefiting from Seat Unique’s innovative technology and services.
